Relationship Marketing

when

Start: Thursday, August 2, 2018 at 9:00am

End: Thursday, August 2, 2018 at 1:30pm

WHERE

ANA
708 Third Ave
8th Floor
New York, NY 10017

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend In-Person Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


Relationship Marketing Committee Meeting
Building relationships with customers today revolves around digital assets, owned and unowned. This committee will explore examples of digital programs from some of the top consumer brands and discuss theories for the best asset mix.


NETWORKING BREAKFAST (9:00AM – 9:30AM)
INTRODUCTIONS (9:30AM – 9:40AM)


I. Leveraging Technology to Improve Customer Experience and Increase Loyalty (9:40AM – 10:30AM)
When IT, Customer Experience and Loyalty teams work together, corporations and customers win. In this session, Whitnee Hawthorne, Director Strategic Execution Technology, JetBlue Airways, will discuss how these departments can best work together to retain and grow targeted customer groups.

Speaker:
Whitnee Hawthorne, Director Strategic Execution, Technology, JetBlue Airways Corporation


COFFEE BREAK (10:30AM – 10:45AM)


II. Relationship Building at Pepsi (10:45AM – 11:35AM)

Speaker:
Aziel RiversMarketing Director, Pepsi


III. Commitment to Relationship Building (11:35AM – 12:15PM)

Speaker:
Len Schwartz, Master Realtor, Luxury Specialist, Keller Williams Prestige Properties


IV. LUNCH AND ROUNDTABLE DISCUSSION (12:15PM – 1:15PM)
In this session we will discuss the various aspects of promoting your brand utilizing the relationships you have with your customers. ANA Relationship Marketing Committee members will also have an opportunity to network and discuss key issues such as Technology, Measurement and Social Engagement.

Facilitator:
Richard Feldman, Director of Brand Activation, ANA

Webinar information, if available, will be provided to registrants only.