Relationship Marketing

when

Start: Tuesday, May 22, 2018 at 9:00am

End: Tuesday, May 22, 2018 at 12:45pm

WHERE

ANA
708 Third Ave
8th Floor - Multipurpose Room
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Will Not Attend ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend In-Person ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A


Relationship Marketing Committee Meeting

Building relationships with customers today revolves around digital assets, owned and unowned. This committee will explore examples of digital programs from some of the top consumer brands and discuss theories for the best asset mix.

NETWORKING BREAKFAST (9:00AM – 9:30AM)

INTRODUCTIONS (9:30AM - 9:45AM)

I. Pepperidge Farm (9:45AM – 10:30AM)
Pepperidge Farm is a company with a long history and heritage being brought up to today’s speed of digital with programs that make the brand more relevant than ever. Learn from Anna how it happens for this brand.

Anna Ritchie, Senior Manager, Digital Content & Social Media, Pepperidge Farm

II. BIC USA (10:45AM - 11:30AM)
BIC is one of the most recognized brands in the world. Brendan will share best practices for building owned brand (digital) assets, as well as owning the strategies surrounding digital media plans and establishing key benchmarks for these activities, 

Brendan O'Marra, Director Digital Marketing, BIC USA, Inc. 

III. Presentation from Medallia and Client (11:45AM - 12:30PM)
Medallia is an innovator in using customer feedback to drive advocacy and authenticity for brands. They’ll be co-presenting with a brand client to show some great success stories and share results and best practices.

Cordelia Solomon,
Strategic Marketing, Medallia
TBD, Client

IV. LUNCH AND ROUNDTABLE DISCUSSION (12:30PM – 1:15PM)

In this session we will discuss the various aspects of promoting your brand utilizing the relationships you have with your customers. ANA Relationship Marketing Committee members will also have an opportunity to network and discuss key issues such as Technology, Measurement and Social Engagement.

Richard Feldman, Director of Brand Activation, ANA

 



 

Webinar information, if available, will be provided to registrants only.