Shopper Marketing


Start: Wednesday, December 6, 2017 at 9:00am

End: Wednesday, December 6, 2017 at 3:00pm


708 Third Ave
Floor 33
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Will Not Attend ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend in-Person ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A



I. Session 1: How OREO Took “The Dunk” to Retail, In-Home and Beyond  (10:00AM – 10:50AM)
To dunk or not to dunk, that is the question.  Although, since the OREO brand knows that most consumers are “dunkers”, they built an immersive, omni-channel program around that insight. To bridge the gap between the in-store and out of store experience, OREO went online and in-home to drive targeted shoppers directly to Kroger locations while spreading the word about the OREO Family Dunk challenge. In this session, you’ll learn how the OREO brand activated social shoppers, delivered an authentic retail and in-home experience, and amplified the program across social channels to drive content, conversations and conversions.

Steve McGowan, 
Director, Shopper Marketing, Mondelez International, Inc.
Kerry Lyons,
 SVP, Marketing, House Party

COFFEE BREAK (10:50AM – 11:10AM)

II. Session 2: The Role of Data and Technology with Influencers (11:10AM – 12:00PM)
It's time for clear standards of measurement for influencer campaigns to provide true value to Shopper Marketers. Dan will discuss the things you should expect to measure using all the new measurement tools available today to understand the impact of influencers and their content. He'll also cover how data and technology can be used to connect with today’s multi-channel shoppers to inform Shopper Marketers of content strategy, influencer selection and measuring success beyond social engagement to include sales lift, increased basket size, increased foot traffic, promotional offers and more.

Dan Vanchieri, 
SVP, Chief Revenue Officer, Collective Bias

Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.

III. Session 3: Boxed's Secret to Online Retail Success (1:15PM – 2:00PM) will discuss best practices in Shopper Marketing for online retailers.

Jackson Jeyanayagam, Chief Marketing Officer,


Webinar information, if available, will be provided to registrants only.