Start: Tuesday, June 6, 2017 at 9:00am
End: Tuesday, June 6, 2017 at 3:00pm
708 Third Ave
New York, NY 10017
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Attend in-Person||ANA $0||Associate Gold $0||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Attend via Webinar||ANA $0||Associate Gold $0||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|WIL||ANA $0||Associate Gold $0||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
Theme: Executing Brand-led Programs Through Shopper Marketing
NETWORKING BREAKFAST (9:00AM – 9:45AM)
INTRODUCTIONS (9:45AM – 10:00AM)
I. Session 1: Brand Driven Shopper Programs – How V8 Leveraged Retailer Programs to Drive Trial (10:00AM – 10:50AM)
V8® Vegetable Juice is an established brand with high brand awareness. In 2015 a new extension, V8® Blends was launched to reach a wider audience with a variety of fruit and vegetable blends. As the brand moved into year 2 & 3, it was critical to continue to drive trial and household penetration. But marketing budgets dictated that spend levels would not be at year 1 levels. To reach the business objectives, it was critical to leverage in-store activation with sales and retailer engagement to deliver an integrated plan.
In this session, you will learn:
- How V8® Blends executed trial driving programs in partnership with key customers.
- Success and challenges with executing through retail environment.
Megan Hennigan, Senior Manager, Shopper Marketing, Campbell Soup Company
COFFEE BREAK (10:50AM – 11:10AM)
II. Session 2: TBD (11:10AM – 12:00PM)
Susan Barkalow, Shopper Marketing Team Leader, MARS Chocolate, North America
LUNCH (12:00PM – 1:15PM)
III. Session 3: TBD (1:15PM – 2:00PM)
ROUNDTABLE DISCUSSION (2:00PM – 2:30PM)
Full agenda to be posted shortly...
Webinar information, if available, will be provided to registrants only.