Shopper Marketing

when

Start: Tuesday, June 6, 2017 at 9:00am

End: Tuesday, June 6, 2017 at 3:00pm

WHERE

ANA
708 Third Ave
Floor 33
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend in-Person ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
WIL ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A


Theme: Executing Brand-led Programs Through Shopper Marketing

NETWORKING BREAKFAST (9:00AM – 9:45AM)

INTRODUCTIONS (9:45AM – 10:00AM)

I. Session 1: Brand Driven Shopper Programs – How V8 Leveraged Retailer Programs to Drive Trial (10:00AM – 10:50AM)
V8® Vegetable Juice is an established brand with high brand awareness.  In 2015 a new extension, V8®  Blends was launched to reach a wider audience with a variety of fruit and vegetable blends.  As the brand moved into year 2 & 3, it was critical to continue to drive trial and household penetration.  But marketing budgets dictated that spend levels would not be at year 1 levels.  To reach the business objectives, it was critical to leverage in-store activation with sales and retailer engagement to deliver an integrated plan.

In this session, you will learn:

  • How V8® Blends executed trial driving programs in partnership with key customers.
  • Success and challenges with executing through retail environment.

Speaker:
Megan Hennigan,
 Senior Manager, Shopper Marketing, Campbell Soup Company

COFFEE BREAK (10:50AM – 11:10AM)

II. Session 2: TBD (11:10AM – 12:00PM)

Speaker:
Susan Barkalow, Shopper Marketing Team Leader, MARS Chocolate, North America

LUNCH (12:00PM – 1:15PM)

III. Session 3: TBD (1:15PM – 2:00PM)

ROUNDTABLE DISCUSSION (2:00PM – 2:30PM)


Full agenda to be posted shortly...

 

Webinar information, if available, will be provided to registrants only.