Shopper Marketing

when

Start: Wednesday, September 13, 2017 at 9:00am

End: Wednesday, September 13, 2017 at 3:00pm

WHERE

ANA
708 Third Ave
Fl 33
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Will Not Attend ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A
Attend in-Person ANA $0 Associate Gold $0 Associate Silver N/A Associate Individual N/A Non Member N/A


Theme: Executing Retailer-led Programs Through Shopper Marketing

NETWORKING BREAKFAST (9:00AM – 9:45AM)

INTRODUCTIONS (9:45AM – 10:00AM)

I. Session 1: Building 'Brand New' Opportunities (10:00AM – 10:50AM)
To forge Brand New engagement with today's always on and online consumers, look outside the cart and off the shelf. Captivate today’s omnichannel consumers with solutions at multiple digital and physical touchpoints. Go beyond test and learn; Create, Iterate & Scale to build brand engagements that can be efficiently customized and personalized to a range of audiences. Amplify collaboration and partnership with the brand and retailer to define Brand New success.

Speaker:
Michelle Harmon-Madsen, Senior Vice President, Brand Partnerships, FreshDirect


COFFEE BREAK (10:50AM – 11:10AM)


II. Session 2: TBD 
(11:10AM – 12:00PM)

Speaker:
Evan Bashoff,
Executive Director of Marketing and Brand Strategy, Toys R' Us, Inc.


LUNCH / ROUNDTABLE (12:00PM – 1:15PM)
Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.


III. Session 3: TBD (1:15PM – 2:00PM)



 

Webinar information, if available, will be provided to registrants only.