Shopper Marketing

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Theme: Executing Retailer-led Programs Through Shopper Marketing



I. Building 'Brand New' Opportunities (10:00AM – 10:50AM)
To forge Brand New engagement with today's always on and online consumers, look outside the cart and off the shelf. Captivate today’s omnichannel consumers with solutions at multiple digital and physical touchpoints. Go beyond test and learn; Create, Iterate & Scale to build brand engagements that can be efficiently customized and personalized to a range of audiences. Amplify collaboration and partnership with the brand and retailer to define Brand New success.

Michelle Harmon-Madsen, Senior Vice President, Brand Partnerships, FreshDirect

COFFEE BREAK (10:50AM – 11:10AM)

II. How Toys R' Us Leverages Partnerships to Drive Traffic and Sales (11:10AM – 12:00PM)
Operating in a highly competitive toy category and dealing with formidable competitors including Amazon, WalMart and Target, Toys “R” Us will highlight  it’s go to market strategy and how it partners with toy manufacturers and movie studios to drive traffic and sales.  Toys “R” Us will address what it looks for in successful initiatives and how they ladder back to its brand priorities.

Evan Bashoff, Executive Director of Marketing and Brand Strategy, Toys R' Us, Inc.

Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.

III. Rewards & Incentives in Shopper Marketing (1:15PM – 2:00PM)
Based upon Fandango’s extensive experience working with retailers across many classes of trade, Jeff Turose, Director of Promotional Sales, will share perspective on how varying retailers manage their "owned" programming while leveraging and reconciling with their brand partners in Fandango Rewards Shopper Marketing programs.  Jeff will expand on the nuance of working with various retailers in a compare and contrast discussion.

Jeff Turose, Director of Promotional Sales, Fandango Rewards