Shopper Marketing

when

Start: Thursday, September 6, 2018 at 9:00am

End: Thursday, September 6, 2018 at 3:00pm

WHERE

ANA
708 Third Ave
Fl 8 - Multipurpose Conference Rm
New York, NY 10017

Multipurpose Conference Room

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend in-Person Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold $0 Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING BREAKFAST (9:00AM – 9:45AM)

INTRODUCTIONS (9:45AM – 10:00AM)


I. Session 1: Continuous Improvement: How to Maximize Your Shopper Marketing Investment (10:00AM – 10:50AM)
Rick Abens, Founder and CEO of Foresight ROI will discuss Shopper Marketing best practices that drive superior ROI and the journey to becoming a top tier shopper marketing organization.

Speaker:
Rick Abens, 
Founder and CEO, Foresight ROI


COFFEE BREAK (10:50AM – 11:10AM)


II. Session 2: How to Increase Sales During the Holidays on Standard and Premium Brands (11:10AM – 12:00PM)
Sheryl Rosenberger, Commercial Marketing Director-Vodka, Gin and Cognac and Jacquie Dreyer, Director, Commercial & Shopper Insights will share shopper insights and strategies Beam Suntory used to uplift sales. 

Speakers:
Sheryl Rosenberger,
 Commercial Marketing Director-Vodka, Gin and CognacBeam Suntory
Jacquie Dreyer,
 Director, Commercial & Shopper Insights, Beam Suntory


LUNCH & ROUNDTABLE DISCUSSION  (12:00PM – 1:15PM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. In this roundtable, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch. Come prepared to pose questions, exchange ideas and get insights from the group to current challenges, future opportunities and best practices in this “off the record” peer-to-peer conversation.


III. Session 3: Retail Reformation - Re-Imagining the Role of Stores  (1:15PM – 2:00PM)
Even as pressures mount on brick-and-mortar stores, retailers can find growth by focusing on the battlegrounds that are still up for grabs...and re-imagining stores will be at the eye of this storm.

Speaker:
Anne Kronschnabl, 
Associate Partner, McKinsey & Company

Webinar information, if available, will be provided to registrants only.