Digital & Social

when

Start: Tuesday, September 19, 2017 at 9:00am

End: Tuesday, September 19, 2017 at 2:30pm

WHERE

ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
33rd Floor
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45-10:00AM)

 

I. MEMBER ROUND TABLE DISCUSSION: DIGITAL & SOCIAL FIRESTARTER SESSION (10:00-10:30AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

Facilitators:
Mark Karlan, Director of Digital Marketing – Prestige Brands
Molly Knol, Senior Manager, Conferences & Committees – ANA

 

II. EQUINOX: SOCIAL MEDIA CASE STUDY (10:30-11:15AM)
In this session, Shanna Carpenter, Director of Social Media at Equinox will share the innovative work they are doing in the digital and social space with key lessons learned for marketers.

Speaker:
Shanna Carpenter, Director of Social Media – Equinox


III. TRAVELZOO FACEBOOK LIVE CASE STUDY (11:15 – 12:00PM)
In this session, Justin Soffer, Vice President of Marketing and Amanda Mulligan, Head of Social Media at Travelzoo will share their insights and best practices for leveraging Facebook Live in digital marketing.

Speaker:
Justin Soffer, Vice President, Marketing – Travelzoo
Amanda Mulligan, Head of Social Media – Travelzoo


LUNCH (12:00PM – 12:30PM)


IV. ATTRIBUTION: FROM THE FUNDAMENTALS TO THE UNEXPECTED (12:30-1:15PM)
Measurement is the new currency for maximizing media effectiveness. In this session, Seph Zdarko, Director of Data, Modeling, Partnerships, Attribution & New Business Ventures at Quantcast will explore new ways of looking at marketing funnel. Whether driving conversions or measuring for pure awareness, analyzing data to interpret audience segments is critically important. Marketers will learn about online and offline attribution, audience measurement and validation in an open and engaging session that will include practical takeaways to build a great marketing plan.

Speaker:
Seph Zdarko, Director of Data, Modeling, Partnerships, Attribution & New Business Ventures – Quantcast


V. NBA 2K LEAGUE: CASE UPDATE ON THE 1ST TRADITIONAL SPORTS LEAGUE IN ESPORTS (1:15 – 2:00PM)
In this session, members of the NBA 2K League will share an update and some exciting details surrounding the launch of their new league, which is slated to tip in early 2018.

Speaker:
Aaron Ryan, Senior Vice President, Business Operations – NBA

 

Webinar information, if available, will be provided to registrants only.