ATTRIBUTION: FROM THE FUNDAMENTALS TO THE UNEXPECTED

September 20, 2017

Measurement is the new currency for maximizing media effectiveness. In this session, Seph Zdarko, Director of Data, Modeling, Partnerships, Attribution & New Business Ventures at Quantcast explored new ways of looking at marketing funnel. Whether driving conversions or measuring for pure awareness, analyzing data to interpret audience segments is critically important. Marketers learned about online and offline attribution, audience measurement and validation in an open and engaging session that included practical takeaways to build a great marketing plan.