Integrated Marketing

9:00-9:45am Networking Breakfast
9:45-10:00am Introductions, Review of Agenda


I. ACCENTURE: SOCIAL MEDIA AND ITS IMPACT ON MARKETING AND SOCIAL CRM (10:00am-11:00am)
Kelly Dempski, Senior Executive, Accenture Technology Labs, will discuss his thoughts on the conversation economy. Michael will also share his point-of-view on social media and its impact on marketing and ultimately "social CRM".
Speaker:
Kelly Dempski, Senior Executive, Accenture Technology Labs


II.  THE CONVERSATION ECONOMY - MEDILL ALUMNI PANEL DISCUSSION (11:15am-12:15pm)
Tom Hayden, Lecturer - Northwestern University's Medill School will facilitate a panel of alumni who will discuss examples of case study projects they researched at Medill and in the corporate world that have social media engrained within their core marketing and CRM strategy. Panelists will also share their perspective on emerging technology trends and impact on behavior, culture, and business as it relates to integrated marketing communications.
Moderator:
Tom Hayden, Lecturer - Northwestern University's Medill School

Panelists:
Northwestern University's Medill School Alumni TBD


III.  MEMBER ROUNDTABLE DISCUSSION: MARKETING AND TECHNOLOGY (1:15pm-2:00pm)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. We will discuss the relationship between marketing and technology. Integrated marketing programs depend on technology. Now more than ever, it is critical that the CMO and CIO be BFF's. Members will discuss their point-of-views on which companies leverage technology bext and set the bar for marketing and technology integration from product development to CRM to distribution strategy.
Facilitator:
Julie Koewler, Global Advertising Director - Accenture


IV.  ANA & NORTHWESTERN UNIVERSITY MEDILL SCHOOL MENTORING PROGRAM (2:00pm-2:30pm)
The ANA and Northwestern University Medill School have established a joint mentoring program. ANA Integrated Marketing Committee volunteers will be partnered with a Northwestern University Medill School student with the purpose of working towards bridging the gap between academia and corporate reality. Medill students would be able to provide their ANA mentor with case studies, research and IMC trends they have learned to apply in the corporate world as well as provide insights into the latest digital trends as they tend to be "digital natives". ANA volunteers would then be able to help Medill students through sharing their IMC best practices from the corporate world, providing job search advice and potential networking opportunities.

ANA volunteer mentors will meet their Northwestern University Medill School partners during this session and develop plans to meet together on a regular basis.

Facilitators:
Marni Gordon, Senior Director, Committees - ANA
Tom Hayden, Lecturer - Northwestern University's Medill School