|Begins:||Wednesday, May 11, 2011 at 9:00am|
|Ends:||Wednesday, May 11, 2011 at 2:30pm|
35 West Wacker
9th Floor Reception
Meeting notes are available to current, logged in Members only.
Theme: Agency Management/Relations
9:00-9:45am Networking Breakfast
9:45-10:00am Introductions, Review of Agenda
I. WALGREENS: MANAGING AGENCY RELATIONSHIPS FOR EFFECTIVE INTEGRATED MARKETING PROGRAMS (10:00am-11:00am)
Christine Kubisztal, Manager, Media Strategy and Services - Walgreen Company will share a case study along with their best practices in managing agencies to develop effective integrated campaigns.
Christine Kubisztal, Manager, Media Strategy and Services - Walgreen Company
II. HOW TO GET THE MOST FROM YOUR AGENCY (11:15am-12:15pm)
In this session, John Birmingham, Chief Marketing Officer - DeVry University and Kelly Twohig, Executive Vice President/Digital Managing Director - Starcom USA will share their best practices on developing successful integrated marketing programs and lead a discussion with the ANA Integrated Marketing Committee on how to get the most from your agency.
John Birmingham, Chief Marketing Officer - DeVry University
Kelly Twohig, Executive Vice President/Digital Managing Director - Starcom USA
III. MEMBER PANEL DISCUSSION: BEST PRACTICES FOR MANAGING AGENCIES FOR INTEGRATED CAMPAIGNS (1:15pm-2:15pm)
Learn from other client-side marketers on their best practices in managing agencies to develop effective integrated campaigns. This session will also include a member roundtable discussion where ANA Integrated Marketing Committee members will be able to share their experiences and perspectives on agency management.
Discussion Topics will include:
a. How to get the best work and track ROI from your agencies
b. Determining the right number of agencies to have on your roster
c. Managing multiple agencies and how to get all agencies to "play nice in the sandbox"
d. Best practices for holding an annual agency summit
e. Media agency negotiations
f. Agency organizational structure
g. Agency compensation
Julie Koewler, Global Advertising Director - Accenture
Lisa Bialecki, Director, Integrated Communications - Rust-Oleum Corporation
Tom Hayden, Lecturer - Medill School, Northwestern University
Samantha Petti, Senior Manager of Global Advertising - United Airlines, Inc.