In-House Agency Day

This event is over.

Related Content



IN-HOUSE AGENCY DAY


NETWORKING BREAKFAST AND ROUNDTABLE DISCUSSIONS (9:00 – 10:00AM)
Fostering Your In-House Agency's Culture with Charissa Messer - Bank of America
Picking a Workflow Management Tool with Jessica Cipolla-Tario - MGM Resorts International
Building Better Organizational Structures with Jack Teuber - PwC


I. BANK OF AMERICA: DELIVERING GROWTH AND CHANGE (10:00 – 10:45AM)
Join Charissa Messer, leader of Bank of America's award winning in-house agency (ECS), for a lively discussion about how she keeps the agency relevant while delivering growth and change. During this session, Charissa will share her pragmatic approach with stories depicting ECS' journey and will leave you with key things you can bring back to consider for your in-house team.

Speaker:
Charissa Messer, SVP, Strategic Marketing Executive - Bank of America and ANA In-House Agency Committee Co-Chair


II. UNILEVER: CREATING CONTENT FOR GLOBAL BRAND TEAMS (10:45 – 11:30AM)
In 18 short months, Unilever built out 17 U-Studios in 12 countries that "are now creating content for brand teams faster and around 30% cheaper than external agencies." In this session, Theresa McDonnell, director digital content and UStudio editor at Unilever, will share her journey and their future plans, including lessons learned and key takeaways.

Speaker:
Theresa McDonnell, Director Digital Content and UStudio Editor - Unilever


III. OPTIMIZING YOUR IN-HOUSE AGENCY (11:45AM – 12:30PM)
As more and more brands create internal capabilities and expand existing in-house creative services, there is an increasing need to create operational efficiencies and drive continuous process improvements. Blum Consulting Partners will review best practices for setting up and operating your in-house agency and help you identify the gaps in your production process to see where you can optimize your organization.

Speakers:
Alex Blum, Founding Partner - Blum Consulting Partners
Andrea Ruskin, Strategic Consultant/Partner – Blum Consulting Partners


LUNCH (12:30 – 1:00PM)


IV. THE IN-HOUSE AGENCY'S ARTIFICIAL INTELLIGENCE OPPORTUNITY (1:00 – 2:00PM)
The age of artificial intelligence is here and it's time for in-house agencies to get in on the act. Briefs based on broad demographics and panel research are not going to fuel the breakaway campaigns that define a brand. AI can help drive innovative creative strategy by quantifying your audiences of all sizes and identifying the behavioral patterns that give your campaigns the hallmarks of a brand that 'gets it'. Not only will your message resonate in market, you'll prove your unique value to internal stakeholders and fuel real innovation. Join Steven Wolfe Pereira and explore how machine learning can inspire human learning.

Speaker:
Steven Wolfe Pereira, CMO - Quantcast


V. ROUNDTABLE DISCUSSION AND PANEL: ORGANIZATIONAL STRUCTURE (2:00 – 2:30PM)
In this roundtable discussion and panel, members of the ANA In-House Agency Committee, will discuss in-house agency organizational structure. They'll share their expereneces with what organizational structure works best (and worst), as well as lessons learned. We'll also discuss major trends, topics, and current issues members are facing as an in-house agency. Come with your questions and suggestions!

Panelists:
Audrea Laffely, Director of Integrated Production - John Hancock Financial Services, Inc.
Charissa Messer, SVP, Strategic Marketing Executive - Bank of America and ANA In-House Agency Committee Co-Chair
Nathanael Saldaña, Creative Director – Visit Philadelphia

Moderator:
Greg Wright, Senior Director, Conferences and Committees – ANA