Midwest Digital & Social

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS AND FIRESTARTER (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. BELLISIO FOODS: EATINGWELL AND SO RIGHT DIGITAL CAMPAIGN INSIGHTS (10:00 -10:45AM)
Bellisio Foods, Inc. is one of the nation's largest and fastest growing frozen food companies, manufacturing brands such as Michelina's®, SO RIGHT®, and licensed brands of Boston Market®, Chili's®, EatingWell®, and Atkins™. In this session, Marcie Anderson, Director Integrated Marketing at Bellisio Foods, Inc, will share insights on how they are targeting the Millennial consumer to build brand awareness and trial on EatingWell and SO RIGHT through social media.

Speaker:
Marcie Anderson, Director Integrated Marketing – Bellisio Foods, Inc


II.TARGET: DIGITAL CASE STUDY (11:00 – 11:45AM)
In this session Jennie Peelle, Media Director at the Target Corporation will share the work they're doing specifically in the digital and social space with key lessons learned for marketers.

Speaker:
Jennie Peelle, Media Director – Target Corporation


NETWORKING LUNCH (11:45AM – 12:15PM)


III. POLARIS: HOW TO CLOSE THE SOCIAL MEDIA EXPECTATION GAP (12:15 – 1:00PM)
Polaris Industries Inc. is a global powersports leader that has been fueling the passion of riders, workers and outdoor enthusiasts for more than 60 years. In this session Holly Matson Spaeth, Director of Digital Marketing Services at Polaris will share how to plan, staff, and grow a department (or yourself) in a Social World and how Polaris has managed its own social media expectation gap.

Speaker:
Holly Matson Spaeth, Director, Digital Marketing Services – Polaris


IV. HORMEL: THE SPAM® BRAND TINY HOUSE OF SIZZLE EXPERIENTIAL TOUR AND DIGITAL CAMPAIGN (1:15 – 2:00PM)
In this session, Brian Lillis, Brand Manager, Grocery Products Division at Hormel Foods Corporation will share how and why the SPAM® Brand developed its Tiny House of Sizzle Tour. The experiential tour allowed customers to interact with the brand in new ways, both in person and online, and sparked an outpouring of user generated content and conversation on social media.

Speaker:
Brian Lillis, Brand Manager, Grocery Products Division – Hormel Foods Corporation


V. MEMBER ROUNDTABLE DISCUSSION ON HOT TOPICS IN DIGITAL & SOCIAL
(2:00PM – 2:30PM)
ANA Digital & Social, Midwest Chapter Committee members will have an opportunity to network and discuss key issues/challenges/opportunities that were brought up in the Introduction/Firestarter session and that were also generated throughout the content sessions. We will have an open discussion and/or we will possibly break up into smaller groups to benchmark and network on issues related to topics such as influencer marketing, content marketing, programmatic, new technologies, data and analytics, and more!

Facilitators:
Stevie Benjamin, Vice President, Media Strategy – Target Corporation
Meghan Medlock, Senior Director, Committees & Conferences – ANA