Midwest Digital & Social
|Begins:||Wednesday, June 11, 2014 at 9:00am|
|Ends:||Wednesday, June 11, 2014 at 1:30pm|
|Location:||House of Blues Chicago
329 North Dearborn
Chicago, IL 60654
NETWORKING BREAKFAST (9:00 – 9:45)
INTRODUCTIONS (9:45 – 10:00)
I. LIVE NATION WINS WITH CROSS-PLATFORM MEDIA (10:00-11:00AM)
Today, musicians are forced to turn to new innovations in technology and media to engage directly with their fans in a new way and across multiple platforms. It is no different for brands. Engaging with consumers in a way that is relevant to where they are and what they are doing, at any given moment, is the key to any successful campaign. To showcase this, TBD – Live Nation Network will share a colorful case study of a recent global marketing & media campaign between one of the world's largest communication platforms, Skype and the world's most powerful celebrity, Lady Gaga. This session will feature how they tackle cross-platform media programs, including reach and frequency, measurement, results, lessons learned, and key takeaways for fellow marketers.
TBD – Live Nation Network
II. LUCKY CHARMS 50TH ANNIVERSARY CAMPAIGN – PAID, OWNED AND EARNED (11:00AM-12:00PM)
To celebrate the 50th anniversary of Lucky Charms cereal, General Mills launched a campaign across traditional and digital media in the 50 days leading up to St. Patrick’s Day. This included an online interactive “Where’s Lucky?” instant win game beginning March 4 and a Tumblr page aggregating content with the #LuckyWasHere hashtag. In this session, Nicci Trovinger, Associate Marketing Manager - General Mills and Anna Squibb, Digital Manager - General Mills will discuss this celebratory campaign and key takeaways and lessons learned for marketers.
Nicci Trovinger, Associate Marketing Manager - General Mills
Anna Squibb, Digital Manager - General Mills
III. ANA MEMBER ROUNDTABLE DISCUSSION: DIGITAL ADVERTISING BOT TRAFFIC (12:45-1:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. In this session, we will kick off the discussion with a hot issue facing the industry now – digital advertising traffic bots. According to the Wall Street Journal, about 36% of digital advertising traffic is considered "bot" traffic which cheats advertisers out of valuable dollars. We will explore this issue further in this session and brainstorm how we, as an industry can elevate the conversation.
Meghan Medlock, Director, Conferences & Committees – ANA
Webinar information is provided to logged in Members only.