Midwest Digital & Social

when

Start: Tuesday, June 6, 2017 at 9:00am

End: Tuesday, June 6, 2017 at 2:30pm

WHERE

PLS Financial
1 S Wacker Drive
36th Floor
Chicago, IL 60606

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)


I. PLS FINANCIAL: LOCATION-BASED DIGITAL STRATEGY (9:45 – 10:30AM)
PLS Financial is one of America's most successful and fastest-growing consumer financial services retailers. Headquartered in Chicago, PLS Financial operates or manages more than 350 retail locations in markets that span the U.S. from California to New York. Think all location-based strategy is the same? Think again. In this session, Jeff Dillon, Director of Marketing & Digital Products at PLS Financial Services, will share what geotemporal and geospatial data is and how PLS Financial has been turning it into actionable insights about their customers' behavior and media performance metrics, across mobile and out-of-home media, ultimately attributable to retail store visitation.

Speaker:
Jeff Dillon, Director of Marketing & Digital Products – PLS Financial Services


II. SHERWIN-WILLIAMS: DIGITAL & SOCIAL CASE STUDY (10:45-11:30AM)
In this session, Taylor Horen, Social Media Specialist, and Clare Lanphear, Social Media Manager, at The Sherwin-Williams Company will share case studies on social campaigns their teams have executed with the common theme of love.

Speakers:
Taylor Horen, Social Media Specialist – The Sherwin-Williams Company, Diversified Brands Division
Clare Lanphear, Social Media Manager – The Sherwin-Williams Company, Diversified Brands Division


III. PROGRAMMATIC – SEEING THROUGH THE FINANCIAL FOG (11:30 – 12:00PM)
With the rapid adoption of programmatic media, the supply chain has quickly become complicated — agencies, trading desks, demand-side platforms, supply-side platforms, data management platforms, exchanges, publishers — and to many, the result is a financial "fog." ANA, ACA (Association of Canadian Advertisers), AD/FIN Solutions, and Ebiquity PLC commissioned a study to investigate the costs and economics of the programmatic ecosystem and explore the lack of transactional transparency in many programmatic buys. This was reported by multiple advertisers and highlighted in last year's K2 Intelligence study on media transparency in the U.S. advertising industry. In this session, we will reveal key findings from this programmatic study and provide action steps for marketers.

Speaker:
Andrew Altersohn, Chief Executive Officer – AD/FIN Solutions (via phone)


LUNCH (12:00 – 12:30PM)


III. REAL-TIME ADVERTISING ACADEMY*: 201 (12:30-2:30PM)
The ANA is partnering with one of our strategic partners, Quantcast, to offer ANA members an intermediate/advanced training on the world of programmatic Brand Advertising. The Real-Time Advertising Academy 201 is workshop that aims to help brands to strategically harness the potential of Programmatic Brand. Attendees will learn how to plan an effective programmatic Brand campaign; how to leverage the right data to feed into this, creative do's and don'ts, alongside recommendations and industry updates on Attribution, Viewability and Brand Safety as they relate to Brand Advertising. This course is a follow up course to Real Time Academy 101, and we would strongly recommend attending this before the 201 course.

Facilitator:
Tommy Schanzer, Senior Trainer – Quantcast

*The Quantcast Real-Time Advertising Academy is only available to in-person attendees and will not be broadcast via webinar. We recommend those interested in the training attend this committee meeting in person.

Webinar information, if available, will be provided to registrants only.