Midwest Digital & Social

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**Due to security measures at PLS Financial, all attendees must be registered on or before 12:00pm Eastern Monday, June 5. After 6/5 please email bromero@ana.net to attend via webinar or if you have any questions**  

NETWORKING BREAKFAST (9:00 – 9:30AM)

INTRODUCTIONS (9:30 – 9:45AM)


I. PLS FINANCIAL: LOCATION-BASED DIGITAL STRATEGY (9:45 – 10:30AM)
PLS Financial is one of America's most successful and fastest-growing consumer financial services retailers. Headquartered in Chicago, PLS Financial operates or manages more than 350 retail locations in markets that span the U.S. from California to New York. Think all location-based strategy is the same? Think again. In this session, Jeff Dillon, Director of Marketing & Digital Products at PLS Financial Services, will share what geotemporal and geospatial data is and how PLS Financial has been turning it into actionable insights about their customers' behavior and media performance metrics, across mobile and out-of-home media, ultimately attributable to retail store visitation.

Speaker:
Jeff Dillon, Director of Marketing & Digital Products – PLS Financial Services


II. SHERWIN-WILLIAMS: DIGITAL & SOCIAL CASE STUDY (10:45-11:30AM)
In this session, Taylor Horen, Social Media Specialist, and Clare Lanphear, Social Media Manager, at The Sherwin-Williams Company will share case studies on social campaigns their teams have executed with the common theme of love.

Speakers:
Taylor Horen, Social Media Specialist – The Sherwin-Williams Company, Diversified Brands Division
Clare Lanphear, Social Media Manager – The Sherwin-Williams Company, Diversified Brands Division


III. PROGRAMMATIC – SEEING THROUGH THE FINANCIAL FOG (11:30 – 12:00PM)
With the rapid adoption of programmatic media, the supply chain has quickly become complicated — agencies, trading desks, demand-side platforms, supply-side platforms, data management platforms, exchanges, publishers — and to many, the result is a financial "fog." ANA, ACA (Association of Canadian Advertisers), AD/FIN Solutions, and Ebiquity PLC commissioned a study to investigate the costs and economics of the programmatic ecosystem and explore the lack of transactional transparency in many programmatic buys. This was reported by multiple advertisers and highlighted in last year's K2 Intelligence study on media transparency in the U.S. advertising industry. In this session, we will reveal key findings from this programmatic study and provide action steps for marketers.

Speaker:
Andrew Altersohn, Chief Executive Officer – AD/FIN Solutions (via phone)


LUNCH (12:00 – 12:30PM)


V. QUANTCAST REAL-TIME ADVERTISING ACADEMY TRAINING* (12:30 – 2:30PM)
The ANA is partnering with one of our strategic partners, Quantcast, to offer ANA members a complimentary training on programmatic buying and real-time bidding (RTB). The Real-Time Advertising Academy is a workshop that demystifies the digital advertising landscape. Attendees will learn how to plan for the constantly changing field and how to leverage cutting-edge information on the use of data, technology, and measurement to execute successful marketing campaigns. Gain an understanding of how digital ads are delivered and tracked, plus how digital media is bought and sold.

Facilitator:
Tommy Schanzer, Senior Trainer – Quantcast


*The Quantcast Real-Time Advertising Academy is only available to in-person attendees and will not be broadcast via webinar. We recommend those interested in the training attend this committee meeting in person.