Midwest Digital & Social

This event is over.

Related Content


NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS AND FIRESTARTER (9:30 – 9:45AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. EFFICIENT CUSTOM CONTENT AT SCALE: CORONA'S JOURNEY WITH DYNAMIC VIDEO (9:45 -10:30AM)
As the world of custom content becomes more cumbersome to deliver unique & relevant messages effectively and efficiently, Corona Extra decided to step away from traditional content advertising and use technology instead to deliver custom messages at scale. In this session, Amy D'Souza, Media Director at Constellation Brands Beer Division, will share how Corona leveraged automated dynamic technology in video to create hundreds of personalized ad experiences for consumers, while saving the brand time & money along the way.

Speaker:
Amy D'Souza, Media Director – Constellation Brands


II. HERSHEY'S: REAL-TIME MARKETING IN A DIGITAL WORLD (10:40 – 11:25AM)
The Hershey Company, headquartered in Hershey, Pa., is an industry leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children in need. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey's, Reese's, Kit Kat, Jolly Rancher, Ice Breakers and SkinnyPop. In this session, Katy Lee, Integrated Marketing Communications & Digital Manager at The Hershey Company will share insights and learnings on how to do real-time marketing in a digital world.

Speaker:
Katy Lee, Integrated Marketing Communications & Digital Manager – The Hershey Company


III. US CELLULAR: BUILDING THE BUSINESS CASE FOR TALENT MARKETING: INNOVATING WITH SOCIAL & DIGITAL TOOLS (11:30AM – 12:00PM)
U.S. Cellular is the fifth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. In this session, Tim Schuller, Social Marketing Manager at U.S. Cellular will share the innovative work they're doing in digital and social space with key lessons learned for marketers.

Speaker:
Tim Schuller, Social Marketing Manager - U.S. Cellular


NETWORKING LUNCH (12:00 – 12:30PM)


IV. INTEL: SOCIAL MEDIA BEST PRACTICES (12:30 - 1:15PM)
At CES 2018, Intel and New Honor Society turned an actual electrical blackout into a social media opportunity. In this session, Scott Jaworski, Director of Global Social Media at Intel, and Heidi Singleton, Chief Creative Officer from New Honor Society will share their best practices for social media for live events and how to prepare for the unexpected.

Speakers:
Scott Jaworski, Director of Global Social Media – Intel
Heidi Singleton, Chief Creative Officer – New Honor Society


V. HOW TO ADDRESS DISCONNECT BETWEEN DIGITAL CREATIVE AND MEDIA (1:20PM -2:00PM)
In this session, John Mruz, SVP of Strategy - Flashtalking, will address a critical challenge brands face today: how to create relevant messages that engage customers in a world of multi-tasking/multi-screen media consumption and programmatic media buying. This ad tech pioneer will share insights on the techniques, organizational processes and best practices that enable sophisticated advertisers to plan and execute cost effective, personalized creative messaging strategies at scale.

Speaker:
John Mruz, SVP of Strategy - Flashtalking


VI. MEMBER ROUND TABLE DISCUSSION: LEVERAGING NEW TECHNOLOGIES (2:00 - 2:30PM)
In this session we will discuss various aspects and best practices of digital & social media. ANA Digital & Social, Midwest Chapter committee members will also have an opportunity to network and discuss key issues such as social listening tools, the internet of things, augmented reality, virtual reality, and AI in marketing.

Facilitators:
Brad Feinberg, Senior Director of Media and Digital Marketing - MillerCoors LLC and Digital & Social Committee, Midwest Chapter Co-Chair
Molly Knol, Senior Manager, Conferences & Committees – ANA