Committees | Events & Webinars | Midwest Digital & Social | ANA

Midwest Digital & Social

This event is over.


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)



I. WHIRLPOOL: CHANGING CONSUMER SENTIMENT
(10:00 – 11:00AM)
In this session, Chelsey Lindstrom, Brand Manager – Whirlpool will present their "Every Day, Care" campaign, a look into how appliances are used to affect lives. Chelsey will share how the campaign rose the brand's positive social media sentiment and also lifted market share.

Speaker:
Chelsey Lindstrom, Brand Manager – Whirlpool


II. TRANSUNION: DIGITAL & SOCIAL CASE STUDY
(11:15AM – 12:00PM)
TransUnion Consumer
is going way beyond credit reporting to deliver sophisticated financial information to half a billion users worldwide. Its products help customers better understand credit health, monitor credit profile changes, and protect against identity theft-related issues. In this session, they will share a digital & social case study.

Speaker:
Bob Skwarek, Senior Manager, PR, Content & Social Media – TransUnion Consumer Interactive


LUNCH (12:00
12:30PM)


III. DIGITAL REINVENTION OF POTTY TRAINING BY PULL-UPS®
(12:30 – 1:30PM)
In this session, Bridget Rohrer, Senior Brand Manager, Childcare – Kimberly-Clark Corporation and Joseph Rosenthal, Digital Content Leader at Ogilvy & Mather will present how PULL-UPS® is revolutionizing potty training with a new communications strategy targeting millennials that delivers the right content at the right time. Get a sneak peak of the new potty training curriculum built in partnership with child psychologists and Montessori experts that leveraged a key consumer insight and cutting edge digital tools to engage and delight millennials.

Speakers:

Bridget Rohrer, Senior Brand Manager, Childcare – Kimberly-Clark Corporation
Joseph Rosenthal, Digital Content Leader – Ogilvy & Mather


IV. MEMBER ROUNDTABLE DISCUSSION (1:30 – 2:00PM)
In this session, we will open up the discussion to talk about current issues members are facing and build upon those topics to explore in future meetings.

Facilitators:
Brad Feinberg, Sr. Director of Media and Digital Marketing – MillerCoors LLC and Midwest Digital & Social Committee Co-Chair
Shannon Scanlin, Manager, Committees & Conferences – ANA


V. UNDERSTANDING TECH'S ROLE IN MARKETING WITH STARTUPS (2:00 – 2:30PM)
Start-ups offer unique opportunities to marketers. Based on new research from CTA and ANA, learn how the industry should engage startups, their pros and cons, and how the role of consumer technologies in today's marketing is changing.

Speaker:
Shannon Scanlin, Manager, Committees & Conferences – ANA