Media Leadership, West Coast Chapter
|Begins:||Thursday, December 12, 2013 at 9:00am|
|Ends:||Thursday, December 12, 2013 at 2:30pm|
400 California Street
San Francisco, CA 94104
NETWORKING BREAKFAST (9:00 – 9:45)
WELCOME/INTRODUCTIONS (9:45 – 10:00)
I. UNION BANK CASE STUDY (10:00-11:00AM)
Laurie Greene, VP, Media Director– Union Bank will share a case study on Union Bank's latest Brand campaign and their approach to media and results.
Laurie Greene, VP, Media Director– Union Bank
II. LEVI STRAUSS & CO. LEVERAGES CURATED CONTENT TO REACH GLOBAL CONSUMERS (11:15AM-12:15PM)
Levi's #501 is one of the world's most iconic brands. In this session, Julia Bois, Digital Brand Manager – Levi Strauss & Co., Diana Klochkova, Global Social Manager - Levi Strauss & Co., and Sonia Bercel, Director, Content Marketing - Thismoment will share how they curate content across Instagram and YouTube that garnered not only significant user participation, but breathed new life into the heritage 501 jean, evidenced by the increase in sales they saw from the campaigns. They will also share how their global YouTube hub and how they create experiences for global markets through managing, publishing, and reporting content across different markets.
Julia Bois, Digital Brand Manager – Levi Strauss & Co.
Diana Klochkova, Global Social Manager – Levi Strauss & Co.
Sonia Bercel, Director, Content Marketing – Thismoment
LUNCH (12:15 – 1:00PM)
III. BEHIND THE CHOP SHOP: BRINGING HYUNDAI'S WALKING DEAD TO LIFE (1:00-1:45PM)
In this session, David Matathia, Director, Marketing Communications - Hyundai Motor America and Greg Braun, Chief Operating Officer – Innocean USA will share a behind the scenes look at the making of Hyundai's "The Walking Dead Chop Shop" partnership and campaign. From identifying synergies within a franchise like The Walking Dead to harnessing the feedback of the Millennial super fans who love it—they've responded to fans' challenges of Robert Kirkman's own "zombie survival machine" design by creating a unique app and fan experience that allows anyone to design and build vehicles that are true to the comic book series narrative and will really work in the event of an apocalypse. This session will feature the partnership and detailed brand experience.
David Matathia, Director, Marketing Communications - Hyundai Motor America
Greg Braun, Chief Operating Officer – Innocean USA
IV. MEMBER ROUNDTABLE DISCUSSION/HIGHLIGHTS FROM 2013 ANA REAL-TIME MARKETING CONFERENCE (1:45-2:30PM)
In this session, we will cover highlights from the 2013 ANA Real-Time Marketing Conference. In addition, we will open up the discussion to talk about issues that ANA Media Leadership, West Coast Chapter Committee members are facing and build upon those topics to explore in future meetings.
Alison Fowler, Managing Director Brand Strategy and Activation for Digital Channels– Charles Schwab & Co., Inc.
Webinar information is provided to logged in Members only.