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Media Leadership Committee, West Coast Chapter

The Media Leadership Committee, West Coast Chapter is for members with a senior-level role leading integrated media strategy within their organizations. The committee will take a holistic, channel neutral approach to media with a focus on the media types of most interest to members. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers (i.e., the media leaders at some of the most important companies in the world!), as well as an outside perspective from invited guests.

Note that this committee was formerly the TV & Video Committee (based in New York) and the Media Committee (based on the West Coast).

This committee helps program the ANA Media Leadership Conference which is planned for March 4-6, 2015 at The Westin Diplomat Resort & Spa in Hollywood, FL.

Committee Chair: Michael Kelly, Media & Consumer Communications Manager, American Licorice Company


Discussion Topics

  • The multi-media marketplace (e.g., supply/demand, inflation)
  • Cross-platform programs 
  • Emerging media opportunities
  • Global media issues 
  • Media agency relationship management
  • Media measurement
  • Organizational structure for internal media management
  • Procurement's role in media buying

Leadership Initiatives

Media Buying's Evolution Challenges Marketers
The rise of digital media and the increasing use of new, automated, impression-by-impression platforms for planning, buying, and measuring all forms of media have upended traditional marketing and media buying processes. ANA teamed with Forrester Research to better understand how marketers in charge of important media budgets are coping with this evolution.  The research focuses on media transparency, programmatic buying, and metrics.

Optimizing Integrated Multi-Screen Campaigns Survey
This survey was conducted by ANA in partnership with Nielsen. Integrated multi-screen campaigns are defined as campaigns that have the same set of marketing objectives and run during a similar timeframe across two or more screens, including TV, computer, tablet, mobile phone, and digital place-based media. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising. 

Brand-Specific Commercial Ratings-Benefits and Solution Providers
Earlier this year ANA convened the Commercial Ratings Summit, and then a follow-up webinar, to discuss solutions that could help facilitate the availability of brand-specific commercial ratings for television. Those events featured presentations from eight companies: comScore, INVIDI Technologies, Kantar Media, Nielsen, PrecisionDemand, Rentrak, Simulmedia, and TRA. ANA released a new white paper "Brand-Specific Commerical Ratings-Benefits and Solution Providers" which highlights solutions from these respective companies for brand-specific commercial ratings, including case studies, and helps continue the industry dialogue on this issue.

Agency Trading Desks White Paper
The purpose of this document is to educate ANA members on agency trading desks regarding what they are, what they do, potential benefits, questions to ask, and more.

Name Title Company
Michael Kelly (Chairperson) Media & Consumer Communications Manager American Licorice
Denise Accurso Procurement Manager Genentech, Inc.
Tracy Avelar Director of Global Marketing Sourcing Visa Inc.
Joel Baca Senior Manager, Oncology DTC Amgen Inc.
Robert Baracz Director of Marketing SeaWorld Parks and Entertainment
Jill Barry Marketing Communications Manager Activision
Kamal Bhandal Director of Consumer Marketing Align Technology, Inc.
Beth Butrymowicz Marketing Strategist Intel Media
Brian Butts Manager, Honda Brand Development American Honda Motor Co., Inc.
Kimberly Chastang-Lee Senior Manager of Global Procurement Mattel, Inc.
Josephine Chew Vice President - Digital Advertising Wells Fargo & Co.
Anthony Cistaro Vice President BlackRock, Inc.
Kristin Cobuzzi Procurement Advisor Universal Music Group
Ashley Cole Managing Director, Media Charles Schwab & Company, Inc.
Brian Coleman VP of Games Hasbro, Inc.
Jamie Conner Senior Media Manager Microsoft Corporation
Juliet Corsinita VP, Media & Brand Partnerships Taco Bell, Inc.
Annamaria Cotroneo Global Services Program Leader Apple Inc.
Karen Crawford Director, Media Advertising & Marketing Nestlé USA
Megan DeCicco Marketing Manager Chumash Casino Resort
Erick Dickens Vice President, Marketing King's Hawaiian Bakery West, Inc.
Cindy Elledge Sr. Buyer/Strategic Sourcing Adobe Systems Incorporated
Maggie Essman Director of Marketing McKesson Corp.
Stacy Fairbanks Manager, Media Communications Mazda North American Operations
Ashley Finkel Client Solutions Associate Time Warner Cable
Colleen Finn Ridenhour Deputy Director, Corporate, Foundation and Institutional Relations Habitat for Humanity International, Inc.
Rodney Fowler Senior Manager, Marketing & Brand Management Premera Blue Cross
Carolyn Fuson Director, Audience Intelligence & Analysis Microsoft Corporation
Dominique Garcia Media Strategist Agilent Technologies
Milda Goodman Assistant Vice President, Advertising and Public Relations Pacific Life Insurance Company
Monica Green Director- Global Project Services Franklin Templeton Investments
Seth Greenberg Chief Marketing Officer LifeLock, Inc.
Laurie Greene VP, Media Director MUFG Union Bank, N.A.
Brandon Gregory Manager - Interactive Marketing SeaWorld Parks and Entertainment
Cheryl Gresham Director, Media Taco Bell, Inc.
Matt Griffin Advertising Advisor Chevron Corporation
Caroline Guttman Vice President MUFG Union Bank, N.A.
Jeanne Hanahan Senior Director, Media Mattel, Inc.
Ramsey Hanna Attorney Reed Smith LLP
Karen Hansen Marketing Sourcing Adobe Systems Incorporated
Brian Hovis Vice President, Digital Marketing and Acquisition Experian Consumer Services
Kelly Hoyman Marketing Director, Northwest Region McDonald's Corporation
Aaron Johnson Director, Business Strategy American Licorice Company
Christopher Kane Director of Media Safeway Inc.
Jason Lakeman Senior Marketing Manager Robert Half International
Michele Liddiard Manager, Global Sourcing Paramount Pictures
Brittany Lima Social Media Marketing Specialist Meyer US
Colin Linggo Director of Marketing & Media Paramount Pictures
Ben Long VP, Sales Live Nation Media & Sponsorship
Dustin Lyle Director, Strategic Sourcing Apollo Education Group, Inc.
Kari Marshall Media Director T-Mobile USA, Inc.
Candice Marti Vice President, Senior Marketing Manager MUFG Union Bank, N.A.
Tammy Mayer Market Services Delivery Manager AstraZeneca LP
Mark McPhee Senior Sourcing Specialist Activision
Renu Mevasse Director, Marketing Dr. Fresh
Rauer Meyer Partner Reed Smith
Carrie Miller Sr Commodity Manager Intel Corporation
Bernadette Monterrosa-Birdsong Head of Global Marketing Procurement EBay, Inc.
Connie Murphree Senior Manager Amgen Inc.
Radhika Narang Manager, Integrated Marketing Communications Cisco Systems, Inc.
Elena Neely National Manager, Strategic Accounts United States Postal Service
Nancy Newell Global Media Procurement Hewlett-Packard Company
Kris Nicolai Media Program Manager Agilent Technologies
Kristina Nielsen VP, Interactive Marketing Bank of the West
Joseph O'Brien NA Category Manager Diageo North America, Inc.
Kate O'Brien Partner Reed Smith LLP
Clinton Ostler Manager, Media and Market Strategy Alaska Airlines, Inc.
Shelley Patchin Director, Advertising WellPoint, Inc.
Steve Pate Senior Manager, Online Marketing Charles Schwab & Company, Inc.
Shannon Pedersen Director, Media Strategy Papa Murphy's International, LLC
Tom Peyton Assistant Vice President, Advertising and Marketing American Honda Motor Co., Inc.
Karin Poe Marketing Operations Manager Cisco Systems, Inc.
John Porte Media Development Manager Wells Fargo & Co.
Maria Poveromo Director, Social Media Adobe Systems Incorporated
Linda Powers North Region Marketing Director Wendy's International, Inc.
Charleen Reeves Shipping Solutions Specialist, Credit Card Team United States Postal Service
Ken Robb Marketing Manager Visa Inc.
Mason Rodriguez Public Relations Representative SeaWorld Parks and Entertainment
Richard Rodriguez Strategic Account Manager United States Postal Service
Hans Schafer Director of Latin Talent AEG Live - Goldenvoice
Michele Schuh Director, Media, Old Navy Marketing Old Navy
Sopan Shah Global Leader of Advertising & Marketing Procurement Nestlé SA
Bob Siegal Consultant KPMG LLP
Sebastien Slek Executive Director Procurement Global Marketing & Indirect Warner Bros. Entertainment, Inc.
Connie Sprinkle Senior Vice President, Direct and Digital Marketing City National Bank
Michelle Thomas Sr. Brand Marketing Manager Expedia, Inc.
Melissa Varcak Innovation Manager Safeway Inc.
Thomas Vass Head of Marketing - Defined Contribution State Street Global Advisors
Dannette Veale Manager, Virtual Event Strategy Cisco Systems, Inc.
Angelique Vega Media Director Kaiser Permanente
Kindel Washington Sr. Media Manager T-Mobile USA, Inc.
Shannon Wicke Corporate Marketing Sr. Financial Analyst Intel Corporation
Susan Worth Strategic Sourcing Manager II California State Automobile Association (CSAA)
Brett Yoshimura Corporate Procurement Toyota Motor Sales U.S.A., Inc.
Jennifer Young Senior Director, Advertising and Research Robert Half

Next Meeting(s)

Media Leadership, West Coast Chapter
Thursday, March 26, 2015
San Francisco , CA

Media Leadership, West Coast Chapter
Thursday, June 18, 2015
Irvine , CA

Media Leadership, West Coast Chapter
Thursday, September 24, 2015
San Francisco , CA

Media Leadership, West Coast Chapter
Tuesday, November 17, 2015
Los Angeles , CA

Prior Meeting(s)

Media Leadership, West Coast Chapter
Thursday, November 20, 2014
Burbank , CA

Media Leadership, West Coast Chapter
Thursday, October 2, 2014
Union City , CA

Media Leadership, West Coast Chapter
Tuesday, June 24, 2014
Los Angeles , CA

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Integrated Marketing

Chicago, IL

Media Leadership

New York, NY

Digital & Social

New York, NY

Mobile Marketing

New York, NY

Sponsorship & Event Marketing

New York, NY

Business-to-Business

New York, NY

Joint Meeting of Production Management and Advertising Financial Management, West Coast Chapter

Los Angeles, CA

Research & Measurement

New York, NY

Multicultural Marketing & Diversity

New York, NY

Digital & Social, West Coast Chapter

San Francisco, CA

Full Committee Schedule