Media Leadership, West Coast Chapter

when

Start: Wednesday, June 27, 2018 at 9:00am

End: Wednesday, June 27, 2018 at 2:30pm

WHERE

Reed Smith
1901 Avenue of the Stars
Suite 700
Los Angeles, CA 90067

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A

For issues processing your registration or to ask further questions about this event, please contact committees@ana.net.



NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & FIRESTARTER SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. In this session, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.


I. EXPEDIA AND HAWAII TOURISM AUTHORITY: INFLUENCER & SOCIAL MEDIA CASE STUDY (10:00 – 11:00AM)
In this session, Jessica Johns, Media Manager – Expedia will share their recent case study about an innovative global marketing campaign launched with The Hawaii Tourism Authority. The campaign used integrated custom-built facial recognition software and drone footage to provide travelers with personalized recommendations based on their physical facial responses to video content showcasing the beauty and unique cultural elements of the Hawaiian Islands. In addition to leveraging technology in a unique way, social media platforms play a central role to connect with travelers—especially the coveted millennial audience— by hosting takeovers of Expedia's social channels, including Instagram and Snapchat, and sharing seasonal, exclusive and behind-the-scenes content.

Speakers:
Jessica Johns, Media Manager – Expedia


II. PLANTRONICS INFLUENCER CASE STUDY & HOW ANA MEMBERS ARE USING INFLUENCER MARKETING (11:15AM-12:15PM)
According to a brand new ANA survey, three-quarters of ANA member companies have used influencer marketing in the past year. Furthermore, the main objective when engaging in influencer marketing is brand awareness. In this session we'll share full results of this survey including insight on types/number of influencers used, media channels employed, compensation, legal disclosure, measurement, and more. Additionally, the Senior Manager of Influencer Programs & Social Media at Plantronics will share how Plantronics is incorporating best practices, especially with their B2B influencer marketing campaigns and some insights on the future of influencer marketing.

Speakers:
Michael Kelly, Senior Influencer Program and Social Media Manager - Plantronics, Inc. and ANA Media Leadership, West Coast Chapter Committee Chair
Meghan Medlock, Senior Director – ANA


LUNCH (12:15-1:00PM)


III. CISCO: IN-HOUSE PROGRAMMATIC STRATEGY AND MEDIA MEASUREMENT (1:00-1:45PM)
Cisco is the worldwide technology leader that has been making the Internet work since 1984. Lori Dekker, Global Programmatic Media Lead at Cisco will share how Cisco has transitioned agencies to move to a fully transparent model in support of full media measurement and in-house programmatic strategy.

Speaker:
Lori Dekker, Global Programmatic Media Lead – Cisco


IV. MEMBER ROUNDTABLE DISCUSSION: TOP MEDIA ISSUES (2:00-2:30PM)
So many important issues and so little time! In this ANA member roundtable, we will ask the Committee to share their thoughts on the following media issues and discuss topics. Key topics will include:

1. Programmatic / Agency Trading Desks
2. Native Advertising
3. Measurement
4. Data / Media Attribution
5. Global Media Management
6. Media Agency Management
7. Mobile
8. Branded Content

Facilitators:
Michael Kelly, Senior Influencer Program and Social Media Manager  Plantronics, Inc. and ANA Media Leadership, West Coast Committee Chair
Meghan Medlock, Senior Director, Committees and Conferences – ANA

Webinar information, if available, will be provided to registrants only.