Media Leadership, West Coast Chapter

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On September 20, 2018, the ANA will hold back-to-back meetings of the ANA Advertising Financial Management, West Coast Chapter Committee and the ANA Media Leadership, West Coast Chapter Committee at Electronic Arts in Redwood City, CA. The AFM, West Coast Chapter meeting will be held from 9:00 a.m. to 12:00 p.m. and the Media Leadership, West Coast Chapter meeting will be held from 1:00 p.m. to 5:00 p.m. Lunch will be provided for members of both committees from 12:00 – 1:00 p.m. and ANA members are welcome to attend both committee meetings.

To register for the Advertising Financial Management, West Coast Chapter Committee meeting, held from 9:00 a.m. to 12:00 p.m., please RSVP here.


LUNCH (12:00PM – 1:00PM)


I. BRITA: FILTERING CONSUMER INSIGHTS & SOCIAL LISTENING TO DRIVE INFLUENCER CAMPAIGNS (1:00 – 2:00PM)
Influencer marketing has become a critical component of a digital mix. Brita water filters, sparked by a consumer insight derived from social listening, teamed up with NBA superstar Steph Curry and influencer powerhouse King Bach to create a winning influencer-driven campaign targeting Millennials. Hear from Yating Wong, studio lead for the Brita brand at Clorox, on how to leverage social listening to create a powerful brief, identify the right content creator for your brand and audience, and ultimately deliver your brand message in an authentic way.

Speaker:
Yating Wong, Studio Lead - The Clorox Company


II. CISCO: IN-HOUSE PROGRAMMATIC STRATEGY AND MEDIA MEASUREMENT (2:00-3:00PM)
Cisco is the worldwide technology leader that has been making the Internet work since 1984. Lori Dekker, Global Programmatic Media Lead at Cisco will share how Cisco has transitioned agencies to move to a fully transparent model in support of full media measurement and in-house programmatic strategy.

Speaker:
Lori Dekker, Global Programmatic Media Lead – Cisco


III. 20th CENTURY FOX: HACKING MEDIA & SOCIAL TO CREATE HOLLYWOOD HITS (3:00 – 4:00PM)
Jason Steinberg of AvatarLabs will share examples of how Hollywood is on the cutting edge of media & social platform innovation to grow its fan base. He will discuss how 20th Century Fox used data driven insights to subvert norms and raise consumer awareness to create blockbusters hits. With a deep dive into Deadpool 2, Jason will share how to identify which platform innovations are right for your brand, and how to take calculated risks on unproven media investments, and why you should. 

Speaker:
Jason Steinberg, Vice President of Strategy – AvatarLabs

For general parking instructions, please click here. There are a few parking spots in the front of the parking lot that attendees can use, if these are full you are welcome to park in the normal spaces as well.