Advertising Financial Management, West Coast Chapter
Start: Tuesday, April 25, 2017 at 9:00am
End: Tuesday, April 25, 2017 at 2:30pm
101 Second Street
Suite 1800 - Room 18.13
San Francisco, CA 94105
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Attend In-Person||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Attend via Webinar||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Will Not Attend||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
**Due to security measures at Reed Smith, all attendees must be registered on or before 12:00pm Pacific Monday, April 24. After 4/24 please email email@example.com to attend via webinar or if you have any questions**
NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
I. I. THE REMEDY FOR BLAND HEALTHCARE MARKETING: REINTRODUCTING A PIONEERING BRAND (10:00 – 11:00AM)
People like "health" & they like "care" but not "healthcare". As an industry, healthcare is complicated, intimidating & bureaucratic. Sutter Health is empowering patients & caregivers by breaking down these industry barriers. We are re-launching our brand, dismissing tired conventions & re-framing ourselves as a $12B Northern California start-up. In this session, Mac Tillman, VP of Brand Marketing – Sutter Health, will share how Sutter Health has reintroduced itself as the custodians of remarkable promise, proudly caring for northern California, birthplace of pioneers.
Mac Tillman, Vice President, Brand Marketing – Sutter Health
II. CASH FLOW AND PAYMENT TERMS: WATCHOUTS AND WHAT TO CONSIDER (11:15 – 12:15PM)
As a procurement professional, one of the more difficult aspects of your contracts can be cash flow and payment terms. Whether negotiating or implementing a media, creative agency, production, digital or public relations deal payment terms and cash flow from client to agency and even agency to third party can become difficult to manage. In this session, Michael R. Lay, Chief Executive Officer – AAI Worldwide Group (AAI) will share important items to consider when negotiating and implementing these contracts, how to include staffing mix, how to keep the holding company accountable when there are changes in staffing or work offices, what to do when staffing savings are not passed back on to the brand, and more watchouts and items to consider.
Michael R. Lay, Chief Executive Officer – AAI Worldwide Group (AAI)
LUNCH (12:15 – 1:15PM)
III. GETTING A SEAT WITH THE C-SUITE'S FINANCE AND MARKETING EXECUTIVE (1:15 – 2:00PM)
How do you get your voice heard among your organization's executives? In this session, Rahul Khanna, Head, Global Marketing Negotiations - Uber Technologies, Inc., will share how he earned a seat at the C-Suite table with other executives at Uber, including how to communicate, influence, think, analyze, and network differently in order to find your place.
Rahul Khanna, Head, Global Marketing Negotiations - Uber Technologies, Inc.
IV. ADVERTISING FINANCIAL MANAGEMENT: PAYMENT TERMS (2:00 – 2:30PM)
In this session, we will dive deeper into payment terms including discussing how long your brands' payment terms are, what your agencies require, if they are not paying third party vendors in a timely manner, and what can be done to alleviate some of these issues. Also, we will explore and discuss major trends, topics, and current issues members are facing in Advertising Financial Management, and which topics we should cover in more depth at future committee meetings.
Mary Ann Brennan, Senior Director, Global Procurement - Mattel, Inc. and Chair, ANA Advertising Financial Management Committee, West Coast Chapter
Gregory Wright, Director, Conferences and Committees – ANA
Webinar information, if available, will be provided to registrants only.