Advertising Financial Management, West Coast Chapter

when

Start: Thursday, November 30, 2017 at 9:00am

End: Thursday, November 30, 2017 at 2:30pm

WHERE

Mattel Presentation Theatre
333 Continental Blvd
2nd floor lobby (enter 7 story tower parking and take bridge on 2nd floor)
El Segundo, CA 90245

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


 


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. MATTEL: ESTABLISHING A REVENUE SHARE AGENCY COMPENSATION MODEL (10:00 - 10:45AM)
Earlier this year, Mattel embarked on a new approach to compensation with their agency. Launching a new product, Mattel entered into a revenue share model with its agency. In this session, we'll learn about Mattel's approach to the revenue share model, why they chose this method, and what worked and didn't.

Speaker:
Olga Payne, Manager, Procurement - Mattel


II. WHEN MARKETING PROCUREMENT WORKS WITH LEGAL (10:45 – 11:30AM)
Marketing procurement has the benefit of sitting between marketing and legal and often serves as go between. In this session, we'll learn from the legal perspective what value marketing procurement can bring to the table. We'll also cover how best to work with your legal team and establish a partnership.

Speaker:
TBD


III. SQUARE ENIX: IMPORTANCE OF BEING AUTHENTIC AND ENGAGING (11:45AM – 12:30PM)
In a world where anything is possible, how does a brand break through the noise with today's modern consumer? Jon Grant will discuss how Deus Ex, a video game with a challenger brand budget, forged a new path to win over modern consumers and put his brand at the center of a movement.

Speaker:
Jon Grant, Senior Manager, Product Marketing – Square Enix


LUNCH (12:30 – 1:30PM)


IV. ANA PRODUCTION TRANSPARENCY UPDATE (1:30 – 2:00PM)
In the fall 2016 ANA convened a task force that examined transparency issues in production. The process to examine these issues was as follows: identify consultants/outside resources who have a perspective on the issue; have each consultant share their perspective with the Production Transparency Task Force; recap the key learnings and decide on a course of action, if warranted. In August 2017 ANA released their Production Transparency report. This session will highlight the findings and recommendations found within that report.

Speaker:
Gregory Wright, Director, Conferences and Committees – ANA


V. MEMBER ROUNDTABLE DISCUSSION: FUTURE TOPICS (2:00 – 2:30PM)
In this session, we'll open the floor to members to discuss the issues they're facing. This is also an opportunity for members to ask questions for input from members. We'll also discuss future topics for this committee to consider and discuss changes to the committees available.

Facilitators:
Mary Ann Brennan, Senior Director, Global Procurement - Mattel, Inc. and Chair, ANA Advertising Financial Management Committee, West Coast Chapter
Gregory Wright, Director, Conferences and Committees – ANA


VIP EXPERIENCE: ACCESS TO MATTEL EMPLOYEE STORE
Those who attend this meeting in person will be given access to the Mattel employee store, allowing the purchase of Mattel products at a discount.

 

Webinar information, if available, will be provided to registrants only.