Advertising Financial Management, West Coast Chapter
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Big Data Shortcut: Cisco Uses Smart Software and Gamification to Gain Procurement InsightsEvent Recaps
NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)
I. PROCUREMENT AND INNOVATION MANAGEMENT (10:00-10:50AM)
In this session, we will see a demonstration of how new tools for gamifying internal collaboration can lower the cost of innovation, and hear a case study on how the Cisco Innovation Team works with agencies and consultants on rapid prioritization and prototyping projects.
Shan Soult, Sr. Manager, Sales Strategy & Market Development, Cisco Data Center Solutions – Cisco Systems, Inc.
Matt Johnston, Co-Founder – Kinetic Fin
II. IF WE CAN PUT A MAN ON THE MOON, THEN WHY CAN'T WE MAKE A BROADCAST AD EXCHANGE? (11:10AM-12:00PM)
Ad exchanges provide technology and efficiency to advertisers. They can be a centralized mechanism for aggregating the impressions across multiple Ad Networks. We can achieve this within the digital world, so why has it been so difficult to establish online ad exchanges for broadcast ad inventory? In this session, you will hear about the different platforms currently in place and what it will take for widespread adoption from buyers and sellers of broadcast ad inventory.
Dave Newmark, Founder and CEO – Bid4Spots
III. TEAMING UP WITH THE RIGHT CHARITABLE ORGANIZATION, WHILE MAKING A POSITIVE IMPACT IN THE COMPANY'S OVERALL COMMUNICATION EFFORTS (1:00-2:00PM)
Many companies give back to the community and try to tie efforts in with the overall corporate direction. Some are successful and others fail miserably. In this session you will hear what Samsung was looking to achieve and how they went about implementing a very successful corporate philanthropy program with an ROI that exceeded expectations. In addition, there will also be other corporate examples and case studies presented.
Eric Rivas, Director of Education Sales – Samsung Telecommunications America
Stephen Adler, Chief Imagineer – Charity Brands Consulting
Patrick Mahoney, President – Charity Brands Consulting
IV. MEMBER ROUNDTABLE DISCUSSION – THE INCREASE OF IN-HOUSE AGENCIES AND THE FORMATION OF THE PUBLICIS OMNICOM GROUP... OPPORTUNITY? (2:10-2:55PM)
In this session, we will open up the discussion to the committee to talk about the pros and cons, from a procurement standpoint, that members might experience from the increase penetration of in-house agencies, as well as the formation of the new POG holding company.
Ron Jensen, Director, Financial Synergies– Toyota Motor Sales U.S.A.
Andrew Kritzer, Senior Director, Committees and Conferences - ANA