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Advertising Financial Management, West Coast Chapter

Begins: Thursday, September 4, 2014 at 9:00am
Ends: Thursday, September 4, 2014 at 2:30pm
Location: Reed Smith
355 South Grand Avenue
Suite 2800
Los Angeles, CA 90071

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. WALT DISNEY PARKS & RESORTS: LEVERAGING TECHNOLOGY TO INFLUENCE CRM
(10:00-11:00AM)
Jenelle Henry, Sr. Sourcing Specialist, Marketing & Advertising – Walt Disney Parks & Resorts will share how they created and executed a strategy to consolidate spend, leveraged technology across the enterprise and reduced total cost of ownership with their CRM process.

Speaker:
Jenelle Henry, Sr. Sourcing Specialist, Marketing & Advertising – Walt Disney Parks & Resorts


II. MICROSOFT: THE SECRET SAUCE OF MARKETING PROCUREMENT - A CHECKLIST FOR IMPROVING YOUR RELATIONSHIP AND VALUE (11:15AM – 12:15PM)
Melissa Sassi, Senior Marketing Sourcing Manager – Microsoft Corporation will share the marketing IQ required to drive true partnership and value between marketing and marketing procurement.

Speaker:

Melissa Sassi, Senior Marketing Sourcing Manager – Microsoft Corporation


LUNCH (12:15 – 1:00PM)



III. MATTEL: SOURCING IS A TEAM EFFORT AND CRITICAL TO SUCCESS (1:00 – 2:00PM)
Mary Ann Brennan, Senior Director Global Procurement – Mattel, Inc. will share some of the best practices that help make relationships work in order to provide the best servant leadership to all and contribute to Mattel's strategy of driving towards world class sourcing.

Speaker:

Mary Ann Brennan, Senior Director Global Procurement – Mattel, Inc.


IV. MEMBER ROUNDTABLE DISCUSSION (2:00 – 2:30PM)
In this session, we will open up the discussion to talk about issues that ANA Advertising Financial Management Committee, West Coast Chapter members are facing and build upon those topics to explore in future meetings.

Facilitator:
Ronald Jensen, Director, Financial Synergies – Toyota Motor Sales U.S.A., Inc.

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Next Meeting(s)

Advertising Financial Management, West Coa
Thursday, September 4, 2014
Los Angeles , CA

Advertising Financial Management, West Coa
Thursday, November 13, 2014
San Francisco/Bay Area , CA

Prior Meeting(s)

Advertising Financial Management, West Coa
Thursday, June 26, 2014
Palo Alto , CA

Joint Meeting Production
Begins: Wednesday, March 5, 2014
El Segundo , CA

Advertising Financial Management, West Coa
Thursday, December 5, 2013
Burbank , CA