Advertising Financial Management, West Coast Chapter

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Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. WALT DISNEY PARKS & RESORTS:  LEVERAGING TECHNOLOGY TO INFLUENCE CRM
(10:00-11:00AM)
Jenelle Henry, Sr. Sourcing Specialist, Marketing & Advertising – Walt Disney Parks & Resorts will share how they created and executed a strategy to consolidate spend, leveraged technology across the enterprise and reduced total cost of ownership with their CRM process.

Speaker:
Jenelle Henry, Sr. Sourcing Specialist, Marketing & Advertising – Walt Disney Parks & Resorts


II. WHAT'S THE BIG DEAL ABOUT DATA?  A PRIMER ON DATA PRIVACY LAW, CURRENT LITIGATION TRENDS, AND HOW TO MITIGATE RISKS (11:15AM-12:15PM)
Reed Smith Insurance Recovery and Data Privacy attorneys Douglas Rawles and Lisa Kim will discuss data privacy issues in the law, best practices in avoiding exposures that are trending, and how to assess insurance options that are offered to share risk.

Speakers:

Douglas Rawles, Insurance Recovery Group – Reed Smith LLP
Lisa Kim, Litigation and Certified Member of IAPP – Reed Smith LLP


LUNCH (12:15 – 1:00PM)



III. MATTEL:  SOURCING IS A TEAM EFFORT AND CRITICAL TO SUCCESS (1:00-2:00PM)
Mary Ann Brennan, Senior Director Global Procurement, Stephen Son, Senior Procurement Financial Analyst, and Jale Lowrey, Counsel, Legal & Business Affairs – Mattel, Inc. will share some of the best practices that help make relationships work in order to provide the best servant leadership to all and contribute to Mattel's strategy of driving towards world class sourcing.

Speakers:

Mary Ann Brennan, Senior Director Global Procurement – Mattel, Inc.
Stephen Son, Senior Procurement Financial Analyst – Mattel, Inc.
Jale Lowrey, Counsel, Legal & Business Affairs – Mattel, Inc.


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, we will open up the discussion to talk about issues that ANA Advertising Financial Management Committee, West Coast Chapter members are facing and build upon those topics to explore in future meetings.

Facilitator:
Ronald Jensen, Director, Financial Synergies – Toyota Motor Sales U.S.A., Inc.