Advertising Financial Management, West Coast Chapter

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. MARKETING PROCUREMENT AND MEDIA: HOT TOPIC FIRESIDE CHAT (10:00- 11:00AM)
In this session, we're joined by Deborah Hyun, head of offline media at Uber Technologies, Inc., who will interview Rahul Khanna, head of marketing sourcing also at Uber Technologies, Inc., on the hot topics facing advertisers in media and marketing procurement.

Speakers:
Deborah Hyun, Head of Offline Media - Uber Technologies, Inc. (via phone)
Rahul Khanna, Head of Marketing Sourcing - Uber Technologies, Inc. (via phone)


II. ESPOLON TEQUILA DIGITAL MARKETING CASE STUDY (11:15 – 12:15PM)
Gruppo Campari is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands. Espolon Tequila is the fastest growing premium tequila in the US. In this session, Vishal Chandawarkar from the Espolon Brand Team will share how they've been able to build brand love by stirring things up in digital.

Speaker:
Vishal Chandawarkar, Associate Brand Manager, Tequilas – Campari America
Kate Whittington
, Brand Manager, Tequilas - Campari America


LUNCH (12:15 – 1:15PM)


III. AGENCY COMPENSATION TRENDS AND BEST PRACTICES (1:15 – 2:00PM)
The ANA's 2016 Trends in Agency Compensation survey results show how marketers structure and manage agency compensation, including various incentives and overall compensation. The work illustrates key trends in agency remuneration methods and practices. Hear the results of this survey along with an expert analysis of what it means for you. We'll do a deep dive into the results and discuss what it means for members.

Speaker:
Gregory Wright, Director, Conferences and Committees – ANA


IV. MARKETING PROCUREMENT MENTORING PROGRAM (2:00 – 2:30PM)
In this session, mentors and mentees in the ANA Procurement Mentoring Program will guide a discussion on the joint value and positive outcomes formed by strong mentor relationships. They'll also provide an overview of the ANA Procurement Mentoring Program, highlight the current roster of active mentors, and the process of matching up individuals. Current and former program participants are highly encouraged to share their experiences as well to guide future mentors and mentees.

Facilitators:
Antonio Humphreys, Senior Manager, Global Procurement – Adobe and Chair, ANA Marketing Procurement Mentoring Program
Mary Ann Brennan, Senior Director, Global Procurement - Mattel, Inc. and Chair, ANA Advertising Financial Management Committee, West Coast Chapter
Gregory Wright, Director, Conferences and Committees – ANA