Advertising Financial Management, West Coast Chapter

when

Start: Wednesday, September 27, 2017 at 9:00am

End: Wednesday, September 27, 2017 at 2:30pm

WHERE

Uber
685 Market St.
10th Floor, Soweto
San Francisco, CA 94103

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. DIGITAL MARKETING BEST PRACTICES: FIGHTING AD FRAUD (10:00- 11:00AM)
The Uber team has spent countless hours understanding best practices in ad fraud. In this session, Uber will provide an overview of ad tech, including programmatic ad buying and how Uber utilizes these services. They'll also break down how Uber is fighting rampant ad fraud with its partners to deliver greater ROI.

Speakers:
Anthony Carrillo, Head of Media Sourcing - Uber Technologies, Inc.
Rahul Khanna, Head of Marketing Sourcing - Uber Technologies, Inc.


II. CAMPARI DIGITAL MARKETING CASE STUDY (11:15 – 12:15PM)
Gruppo Campari is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands. In this session Campari America will share digital best practices from some of their top brands, campaigns, and lessons learned.

Speaker:
TBD – Campari America


LUNCH (12:15 – 1:15PM)


III. AGENCY COMPENSATION TRENDS AND BEST PRACTICES (1:15 – 2:00PM)
The ANA's 2016 Trends in Agency Compensation survey results show how marketers structure and manage agency compensation, including various incentives and overall compensation. The work illustrates key trends in agency remuneration methods and practices. Hear the results of this survey along with an expert analysis of what it means for you. We'll do a deep dive into the results and discuss what it means for members.

Speaker:
Gregory Wright, Director, Conferences and Committees – ANA


IV. MARKETING PROCUREMENT MENTORING PROGRAM (2:00 – 2:30PM)
In this session, mentors and mentees in the ANA Procurement Mentoring Program will guide a discussion on the joint value and positive outcomes formed by strong mentor relationships. They'll also provide an overview of the ANA Procurement Mentoring Program, highlight the current roster of active mentors, and the process of matching up individuals. Current and former program participants are highly encouraged to share their experiences as well to guide future mentors and mentees.

Facilitators:
Antonio Humphreys, Senior Manager, Global Procurement – Adobe and Chair, ANA Marketing Procurement Mentoring Program
Mary Ann Brennan, Senior Director, Global Procurement - Mattel, Inc. and Chair, ANA Advertising Financial Management Committee, West Coast Chapter
Gregory Wright, Director, Conferences and Committees – ANA

Webinar information, if available, will be provided to registrants only.