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Mobile Marketing

This event has ended.
Begins: Tuesday, February 12, 2013 at 9:00am
Ends: Tuesday, February 12, 2013 at 1:30pm
Location: ANA Headquarters
708 Third Avenue (Btwn E 44th & E 45th Streets)
33rd Floor
New York, NY 10017

Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (9:00 – 9:30)

INTRODUCTIONS (9:30 – 9:45)


I. MOBILE & THE MULTICULTURAL CONSUMER
(9:45-10:45AM)
In this session, James Briggs, Chief Executive Officer – Briabe Mobile, Inc. and TBDClient Co-Presenter will provide key insights into the Mobile Multicultural Consumer and will share a compelling case study on how multicultural consumers use mobile devices.

Speakers:
James Briggs
, Chief Executive Officer – Briabe Mobile, Inc.
TBD
Client Co-Presenter


II. SEVEN SHADES OF MOBILE: THE HIDDEN MOTIVATIONS OF MOBILE USERS
(11:00AM-12:00PM)
To get beneath the surface and unearth the underlying motivations of mobile users, a revolutionary three-pillared approach that combined mobile, metered data, a primary ethnography study and a quantitative survey was applied. This research provided strategic clarity as to why consumers behave the way they do, uncovering several insights that run counter to the traditional view of the mobile space. In this session, Alec Macki, Vice President, BehaviorLens Research – InsightsNow and Vicki Draper, Senior Manager, Consumer Analytics & Research – AOL will describe this innovative approach and counterintuitive findings that emerged and the implications for how marketers should be thinking about mobile.

Speakers:
Greg Stucky, Chief Research Officer – InsightsNow
Vicki Draper, Senior Manager, Consumer Analytics & Research – AOL


LUNCH (12:00-12:30)



III. INTEGRATED MOBILE MARKETING CASE STUDIES
(12:30-1:30PM)
In this session, Michael Leonard, Vice President and General Manager Mobile Experience Studio - SapientNitro will highlight three transformative mobile case studies - Vail Resorts Epic Mix, ESPN X-Games, and Census Bureau Mobile. Hear actionable insights, key results, and lessons learned from these leading mobile case studies.

Speaker:
Michael Leonard, Vice President and General Manager Mobile Experience Studio - SapientNitro


MEETING ADJOURNMENT
(1:30PM)

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