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Mobile Marketing Committee

Mobile has exploded! There will be 10 billion smartphones and tablets on earth by 2016, according to a recent research report from Cisco, far more than the United Nation’s projected human population of 7.3 billion people. The development of new mobile technologies has created enormous opportunities, providing marketers with the ability to engage their customers anywhere at any time. However, although mobile marketing is a rapidly growing area, marketers are faced with issues such as the inability to have metrics to prove ROI and the lack of understanding of mobile marketing within their organization.

The Mobile Marketing Committee is for members who lead mobile marketing and/or initiatives at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.  

This committee helps program the annual ANA Digital & Social Media Conference, next planned for July 15-17, 2015 at Terranea, Rancho Palos Verdes, CA. Click here for the 2015 agenda.

Committee Chair: Jack Haber, Vice President, Global Advertising and Digital, Colgate-Palmolive Company


Discussion Topics

  • Standards in the mobile space
  • Value/Measurement and ROI
  • Internal Structure
  • Mobile Shopping
  • Best Practices on Managing Mobile Marketing Agency Selection and Ongoing Relationships
  • Privacy and Security Issues
  • Location-Based Programs
  • Mobile Payment Innovations
  • Using Mobile Marketing to Enable Social Media and Gaming Platforms

Leadership Initiatives

Optimizing Integrated Multi-Screen Campaigns Survey
This survey was conducted by ANA in partnership with Nielsen. Integrated multi-screen campaigns are defined as campaigns that have the same set of marketing objectives and run during a similar timeframe across two or more screens, including TV, computer, tablet, mobile phone, and digital place-based media. The objectives of this survey included assessing the importance of integrated multi-screen campaigns, evaluating the metrics used to measure their success, examining the attributes that can lead to increased spend on multi-screen campaigns, ascertaining the importance of the different screen types, and determining the ad formats best suited for integrated multi-screen advertising.

Name Title Company
Jack Haber (Chairperson) Vice President, Global Advertising and Digital Colgate-Palmolive Company
Lesley Andrews Group Marketing Manager Intuit Inc.
Maria Arbusto Director, Digital Strategy IBM Corporation
David Baarman Mobile Channel Lead Amway Corporation
Phoukham Baccam Asst Director - eBusiness Marketing The Principal Financial Group
Jim Banks Senior Director, Business Development Stryker Orthopaedics
Antonia Banuelos Hispanic Advertising Specialist IKEA North America Services
Yared Benyam Senior Marketing Manager, Individual & Small Group Segments Kaiser Permanente
Chris Bigda Media and Interactive Manager Coca-Cola North America
Lisa Bongiovi Program Manager MasterCard Worldwide
Karen Brady UX Lead Cisco Systems, Inc.
Jason Brindel Corp. Manager, Digital Innovation SeaWorld Parks and Entertainment
Jennifer Brunner Associate Marketing Manager Walt Disney Parks and Resorts
Tony Cambria Healthcare Innovations Manager Stryker Orthopaedics
Christina Ranhee Chang Senior Art Director Capital One Services, Inc.
Ingrid Chen VP, Global Markets Marketing & Communications Bank of New York Mellon
Lindsay Coffelt Project Manager, Media Choice Hotels International, Inc.
Chris Connelly Director of Brand Management Benjamin Moore & Co.
Caitlin Connolly Management Associate Citibank, N.A.
Maria Cecilia Correa Mid-market Advertising Manager IBM Corporation
Peter D'Aleo Assistant Vice President, Digital Engagement Citibank, N.A.
Melanie Dennis Manager, Marketing Communications Vistaprint
Jonathan Doniger Director, EBusiness Boehringer Ingelheim Pharmaceuticals, Inc.
Michael Donnelly SVP, Group Head Global Digital Marketing MasterCard Worldwide
Lauren Essex Sr Advertising Manager AT&T Mobility LLC
Kristin Fassler Marketing Director Penguin Random House
Carlos Figueroa Project Manager, WDPRO Walt Disney Parks and Resorts
Louis Figurito Direct Marketing Specialist United States Postal Service
Russell Findlay Head of Marketing - CMO Hiscox
Bernie Fussenegger Director, Digital Marketing Papa John's International, Inc.
Heny Gabay VP, Marketing, Super 8 Wyndham Worldwide
Erika Gessin Digital Marketing Manager Constellation Wines U.S.
Julie Gilmartin Senior Manager, Ad Sales Marketing Rovio Entertainment
Gustavo Gonzalez Consumer Specialist Coldwell Banker Real Estate Corp.
Erika Greber Assistant Director of Marketing Penguin Random House
Laura Gross VP, Research and Media Warner Bros. Entertainment, Inc.
Danielle Gustafson VP, Director, Digital & Social Media CIT Group, Inc.
Lauren Hackett Director, Communications & Social Media Consumer Reports
Calvin Han Manager Boehringer Ingelheim Pharmaceuticals, Inc.
Stephanie Henderson Lead Marketing Communications Manager AT&T Mobility
Luis Hernandez Senior Attorney, Law Department, Marketing & Regulatory Unilever United States, Inc.
Cathy Hoag Global Lead Media Management Marriott International, Inc.
Julie Hollander Director, Global Media Strategy & Innovation PepsiCo, Inc.
Ryan Hollborn Marketing Coordinator Bank of New York Mellon
Rebecca Howell VP, Brand and Advertising BlackRock, Inc.
Gwenevere Hubbard Manager Darden Restaurants
Christine Hung Senior Marketing Manager Penguin Random House
Albert Hwang Vice President, Marketing Prestige Brands, Inc.
Alicia Johnson Program Manager - Digital Marketing Brown-Forman Corporation
Mariola Kalinska Senior Client Manager Corbis Entertainment
Terry Kang Buyer Toyota Motor Sales U.S.A., Inc.
Maher Kayali Chief of Staff, Global Communications The Western Union Company
Michael Kelly Media & Consumer Communications Manager American Licorice
Cynthia Kleinbaum Director - Loyalty Marketing Gilt Groupe, Inc.
Rachel Koyrakh Consumer Strategy and Marketing New York Life Insurance Company
Kalpana Krishna-Kumar Project Specialist - Digital Marketing Coldwell Banker Real Estate Corp.
Adelheid Kutscher Sen. Field Engagement Lead Advertising & Online Microsoft Corporation
Jeff Larson Vice President of Global Marketing Development and Activation Subway Restaurants
Elaine Lawson Vice President/Business Leader, U.S. Consumer & Digital Marketing MasterCard Worldwide
Joe LeClair Marketing Program Manager, Marketing Communications Liberty Mutual Group
Danielle Lee VP, Ad Product Innovation AT&T Inc.
Eric Lent Chief Marketing Officer Herschend Family Entertainment
Jen Levinson Sr. Director, NBA Creative Services NBA
Joy Lindsey Membership Marketing Manager National PTA
Colin Linggo Director of Marketing & Media Paramount Pictures
James Low Sr. Director Mondelez International, Inc.
Kathy Machuzak Sr. Product Manager Bristol-Myers Squibb Company
Stacy Manning Marketing Strategy Intel Corporation
Ralph Marburger Regional Category Director, Gray Care Combe Incorporated
Andre Marciano Director, Media & Integrated Communication Pernod Ricard USA
Isabel Marsh VP, Display Acquisition Citibank
Ted Martin Lead Marketing Manager: Customer Experience T. Rowe Price Investment Services
Felicia Martin-Hill Manager, Brand Experiences, Virgin Mobile USA) Sprint Corporation
Alberto Martinez-Interiano Senior Business Leader Visa Inc.
Margaret McKinley Integrated Marketing Communications Manager IBM Corporation
Devi Mehta Brand/Advertising Senior Marketing Manager TIAA-CREF
Joanna Miller Sr. Art Director Capital One Services, Inc.
Ofelia Morera Senior Staff, Brand Management Verizon Communications
Kathleen Mudge Marketing Consultant Cisco Systems, Inc.
Hy Nguyen Director Marketing Toys 'R' Us, Inc.
Kristina Nielsen VP, Digital Marketing Bank of the West
Sharifah Niles-Lane Director, Social Media Houghton Mifflin Harcourt
Julie O'Neil Director of Sales Busch Gardens Williamsburg
Lauren Ohlsson Digital Communications Manager Jack in the Box, Inc.
Maria Pacheco Marketing Manager Healthfirst
Barbara Pamplin Global Digital Acquisition, Office 365 Microsoft Corporation
Marco Pereira WW Advertising Manager - Brand Print, OOH, Digital, Recruitment, Constituent, Lo IBM Corporation
Ariel Pilare Graphic Designer Wells Fargo & Co.
Patricia Popowich Brand Manager, Scotch Portfolio Diageo North America, Inc.
Whitney Porter Sr. Marketing Manager, Digital and Automation Ferguson Enterprises
Lynn Porterfield Director of Enterprise Advertising Hewlett-Packard Company
Jennifer Powers Regional Marketing Officer Seacoast National Bank
Brian Price Vice President, Marketing Hiscox
Joe Rand Vice President Yellow Shoes Operations Walt Disney Parks and Resorts
Terri Rechter Manager, Consumer Marketing AutoTrader.com, LLC
Elena Riley Email Marketing Associate Consumer Reports
Beth Lubov Rodgers Marketing Strategist Intel Media
Glenn Roginski Media Director, US Marketing Pfizer
Joseph Rosenbaum Partner Reed Smith LLP
Claire Rust Senior Procurement Manager Pepsi-Cola North America
Debra Sangiuliano Director, Professional Media Pfizer Inc
Gwen Schaefer Program Associate Disney Destinations LLC
Lisa Schmitt-Collins Manager, Interactive Marketing USG Corporation
Tad Schmitz Sr. Manager, Interactive Marketing SeaWorld Parks and Entertainment
Brianne Seiler Marketing Manager Hiscox
Mary Shu Online Merchandising Manager Logitech
Kathryn Sillavan Interactive Marketing Manager SeaWorld Parks & Entertainment
Martina Singleman Interactive Marketing Lufthansa German Airlines
Kathleen Slocum Senior Specialist, Public Relations Liberty Mutual Group
Beng Spletzer Director - Strategic Account Management Johnson & Johnson
Francie Staub Director, Digital Marketing TD AMERITRADE Holding Corp.
Carl Steffens Global Marketing Adobe Systems Incorporated
Heather Strohm VP Digital Marketing Regions Financial Corp.
Destene Styles Communication Strategy TD AMERITRADE Holding Corp.
Cindy Sullivan Director Sprint Communications
Jonathan Sullivan Director of Digital Marketing Valspar Corp.
Kevin Tang IT Leader, Life Sciences China General Electric Company
Ashley Taylor Principal Brand Associate, Home Loans Capital One Services, Inc.
Michael Therrien MEA Digital and Transformation Leader IBM Corporation
Lisa Tiedt Director, Windows Phone Digital Marketing Microsoft Corporation
Andrea Traylor Digital Cross-selling Channel Integration Regions Financial Corp.
Nathan Tuggle Manager, Mobile Channel Marketing Home Depot, Inc.
Ruby Velji Vice President, Marketing BlackRock, Inc.
Liza Wallace Senior Coordintor of Web Strategy CarMax Auto Superstores, Inc.
Carolyn Werner Marketing Manager Hiscox
Amanda Whichard Senior Digital Marketing Manager Mars Petcare US, Inc.
Peter Wolly Associate Director, Online Marketing Consumer Reports
Karen Worthington SVP Bank of America
Lorraine Yglesias Director of Marketing Programs Monterey Bay Aquarium
Ronalee Zarate-Bayani Global Marketing Innovation Visa Inc.
Susana Zialcita Associate Marketing Director Penguin Random House

Next Meeting(s)

Mobile Marketing
Thursday, June 25, 2015
New York , NY

Joint Meeting of Digital & Social and Mobile Marketing
Tuesday, September 15, 2015
New York , NY

Prior Meeting(s)

Mobile Marketing
Thursday, April 23, 2015
New York , NY

Mobile Marketing
Wednesday, February 11, 2015
New York , NY

Mobile Marketing
Thursday, September 18, 2014
New York , NY

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Digital & Social

Plano, TX

Shopper Marketing

Chicago, IL

Digital & Social, West Coast Chapter

Buena Park, CA

Research & Measurement

New York, NY

Production Management

New York, NY

Brand Management

New York, NY

Digital & Social

New York, NY

Agency Relations, West Coast Chapter

San Francisco, CA

Integrated Marketing

Chicago, IL

Media Leadership

New York, NY

Full Committee Schedule