Mobile Marketing Committee
Mobile has exploded! There will be 10 billion smartphones and tablets on earth by 2016, according to a recent research report from Cisco, far more than the United Nation’s projected human population of 7.3 billion people. The development of new mobile technologies has created enormous opportunities, providing marketers with the ability to engage their customers anywhere at any time. However, although mobile marketing is a rapidly growing area, marketers are faced with issues such as the inability to have metrics to prove ROI and the lack of understanding of mobile marketing within their organization.
The Mobile Marketing Committee is for members who lead mobile marketing and/or initiatives at their organizations. We will drive industry thought leadership, share best practices and expertise, and facilitate discussion and topics to inform better decision making. The committee will provide a forum for members to elevate themselves and their respective organizations via interaction with their peers as well as an outside perspective from invited guests.
Committee Chair: Brian Wallace, Vice President Global Brand and Product Marketing, Motorola Mobility
Discussion Topics
- Standards in the mobile space
- Value/Measurement and ROI
- Internal Structure
- Mobile Shopping
- Best Practices on Managing Mobile Marketing Agency Selection and Ongoing Relationships
- Privacy and Security Issues
- Location-Based Programs
- Mobile Payment Innovations
- Using Mobile Marketing to Enable Social Media and Gaming Platforms
| Name | Title | Company |
|---|---|---|
| Brian Wallace (Chairperson) | Vice President, Strategic Marketing | Samsung Telecommunications America |
| Lesley Andrews | Group Marketing Manager | Intuit Inc. |
| Erin Ang | SVP Digital Channels | Citibank, N.A. |
| Hassan Anjum | NVIDIA Corporation | |
| Maria Arbusto | Director, Digital Strategy | IBM Corporation |
| Madeleine Arritola | Multicultural Marketing Lead | Humana Inc. |
| David Baarman | Mobile Channel Lead | Amway Corporation |
| Phoukham Baccam | RIS | The Principal Financial Group |
| Jim Banks | Senior Director, Business Development | Stryker Orthopaedics |
| Antonia Banuelos | Hispanic Advertising Specialist | IKEA North America Services |
| Sophia Barberini | Director of Client Service | Mediaocean |
| Melinda Beer | Chief, Media Unit | California Tobacco Control Program |
| Yared Benyam | Sr.Manager Retention Marketing Programs | Kaiser Permanente |
| Chris Bigda | Media and Interactive Manager | Coca-Cola North America |
| Lisa Bongiovi | Program Manager | MasterCard Worldwide |
| Karen Brady | UX Lead | Cisco Systems, Inc. |
| Karen Brewer | VP of Marketing | Autodesk, Inc. |
| Jason Brindel | Corp. Manager, Digital Innovation | SeaWorld Parks and Entertainment |
| Jennifer Brunner | Associate Marketing Manager | Walt Disney Parks and Resorts |
| Michael Buzzeo | Head of International Marketing | Forex Capital Markets |
| Tony Cambria | Healthcare Innovations Manager | Stryker Orthopaedics |
| Fred Chang | Senior Manager, Digital Marketing and Promotions | Jamba Juice Company |
| Christina Ranhee Chang | Capital One Services, Inc. | |
| Ingrid Chen | VP, Global Markets Marketing & Communications | Bank of New York Mellon |
| Jason Collar | Associate Director, Digital Pricing & Inventory | AT&T AdWorks |
| Chris Connelly | Director, Product Management | Benjamin Moore & Co. |
| Saunya Connelly | Marketing Coordinator | Amtrak-National Railroad Passenger Corp. |
| Caitlin Connolly | Management Associate | Citibank, N.A. |
| Jay Cook | Global Sourcing Manager - WW Advertising | Apple Inc. |
| Maria Cecilia Correa | Mid-market Advertising Manager | IBM Corporation |
| Peter D`Aleo | Assistant Vice President, Digital Engagement | Citibank, N.A. |
| Melanie Dennis | Manager, Marketing Communications | Vistaprint |
| Jim Dominey | Sr. Director, Enterprise Partnerships | Marriott International, Inc. |
| Jonathan Doniger | Executive Director, EBusiness | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Michael Donnelly | SVP, Group Head Global Digital Marketing | MasterCard Worldwide |
| Carlos Figueroa | Project Manager, WDPRO | Walt Disney Parks and Resorts |
| Louis Figurito | Mailing Solutions Specialist | United States Postal Service |
| Megan Fink | Site Producer | Walt Disney Parks and Resorts Online |
| Garlanda Freeze | Sr. Manager, Integrated Marketing | USG Corporation |
| Heny Gabay | VP, Marketing, Super 8 | Wyndham Worldwide |
| Aaron Gayhart | Travel Industry Marketing Associate | Disney Destinations LLC |
| Brian Gearhart | Lead Communications Manager | Unilever United States, Inc. |
| Gustavo Gonzalez | Consumer Specialist | Coldwell Banker Real Estate Corp. |
| Erika Greber | Marketing Manager | Random House |
| Laura Gross | SVP, Chief Marketing and E-Business Officer | Muriel Siebert & Company |
| Danielle Gustafson | VP, Director, Digital & Social Media | CIT Group, Inc. |
| Lauren Habig | Program Manager, Mobile-Corporate Marketing | Hewlett-Packard Company |
| Lauren Hackett | Director, Communications & Social Media | Consumers Reports |
| Gary Hagestad | Marketing & Public Affairs | Educational Testing Service (ETS) |
| Stephanie Henderson | Lead Marketing Communications Manager | AT&T Mobility |
| Luis Hernandez | Senior Attorney, Law Department, Marketing & Regulatory | Unilever United States, Inc. |
| Cathy Hoag | Senior Director Media Management | Marriott International, Inc. |
| Julie Hollander | Director, Global Media Strategy & Innovation | PepsiCo, Inc. |
| Ryan Hollborn | Global Markets Marketing Administrator | Bank of New York Mellon |
| Rebecca Howell | Marketing Manager | BlackRock, Inc. |
| Christine Hung | Senior Marketing Manager | Random House |
| Scott Iason | Media Director, NA | Reckitt Benckiser |
| Matt Johnson | Digital Media Manager | State Farm Mutual Automobile Insurance Co. |
| Mariola Kalinska | Senior Client Manager | GreenLight Rights |
| Terry Kang | Buyer | Toyota Motor Sales U.S.A., Inc. |
| Mark Kaplan | Chief Executive Officer | Soli United |
| Matt Kassan | Manager, Web Planning | Nintendo of America, Inc. |
| Maher Kayali | Director, Product Delivery : Retail | The Western Union Company |
| Michael Kelly | Media/Consumer Communications Manager | American Licorice |
| Christopher Kohler | Specialist, Platform Development | Coldwell Banker Real Estate Corp. |
| Kalpana Krishna-Kumar | Project Specialist - Broker Products | Coldwell Banker Real Estate Corp. |
| Adelheid Kutscher | Microsoft Corporation | |
| Will Lajoie | Senior Manager, Marketing | Best Buy Company, Inc. |
| Elaine Lawson | Vice President/Business Leader, U.S. Consumer & Digital Marketing | MasterCard Worldwide |
| Joe LeClair | Associate Program Manager, Marketing Communications | Liberty Mutual Group |
| Danielle Lee | VP, Ad Product Innovation | AT&T Inc. |
| Kathryn Lemke | Interactive Marketing Manager | SeaWorld Parks & Entertainment |
| Jen Levinson | NBA | |
| Joy Lindsey | Membership Marketing Manager | National PTA |
| Colin Linggo | Director of Marketing & Media | Paramount Pictures |
| James Low | Sr. Director | Mondelez International, Inc. |
| Beth Lubov Butrymowicz | Global Media Manager | Intel Corporation |
| Kathy Machuzak | Sr. Product Manager | Bristol-Myers Squibb Company |
| Stacy Manning | Marketing Strategy | Intel Corporation |
| Ralph Marburger | Regional Category Director, Men's Hair Care | Combe Incorporated |
| Kathy Marryat | Travelers Insurance | |
| Isabel Marsh | VP, Display Acquisition | Citibank |
| Edward Martin | Director, Marketing Excellence and CSR Insights | The Hershey Company |
| Felicia Martin-Hill | Manager, Brand Experiences, Virgin Mobile USA) | Sprint Corporation |
| Alberto Matinez-Interiano | Senior Business Leader | Visa Inc. |
| Katherine Maughan | Corporate & Foundation Relations Officer | Memorial Sloan-Kettering Cancer Center |
| Heather McBrien | Sr. Project Coordinator, Digital Mktg. | AAA Carolinas |
| Patricia McGreal | Manager, Global Advertising | Campbell Soup Company |
| Margaret McKinley | Integrated Marketing Communications Manager | IBM Corporation |
| Joanna Miller | Sr. Art Director, Brand Creative | Capital One Services, Inc. |
| Sabine Mooney | Sr. Marketing Manager, Consumer | Align Technology, Inc. |
| Ofelia Morera | Senior Staff, Brand Management | Verizon Communications |
| Maureen Murphy | Senior Business Leader | Visa Inc. |
| Amy Mushahwar | Of Counsel | Ballard Spahr Andrews & Ingersoll |
| Stacy Najim | Creative Manager, Interactive Media | PetSmart, Inc. |
| Kristina Nielsen | VP, Interactive Marketing | Bank of the West |
| Sharifah Niles-Lane | Social Media Strategy Manager, Global Brand Development | Liberty Mutual Group |
| Julie O'Neil | Director of Sales | Busch Gardens Williamsburg |
| Esohe Omoruyi | AVP, Digital Media Investments | L`Oréal USA |
| Ashley Oreta | Digital Advertising Media Associate | Franklin Templeton Investments |
| Juan Pablo Mejia | Colgate-Palmolive Company | |
| Maria Pacheco | Copy Writer | Healthfirst |
| Marco Pereira | WW Advertising Manager - Brand Print, OOH, Digital, Recruitment, Constituent, Lo | IBM Corporation |
| Gail Perlow | President, Media Insight | Combe Incorporated |
| Ariel Pilare | Graphic Designer | Wells Fargo & Co. |
| Patricia Popowich | Brand Manager, Scotch Portfolio | Diageo North America, Inc. |
| Lynn Porterfield | CHQ Advertising | IBM Corporation |
| Jennifer Powers | Regional Marketing Officer | Seacoast National Bank |
| Cory Pratt | Digital Products Manager | American Licorice |
| Joe Rand | Director, Marketing | Walt Disney Parks and Resorts |
| Terri Rechter | Manager, Consumer Marketing | AutoTrader.com, LLC |
| Elena Riley | Email Marketing Associate | Consumers Reports |
| Glenn Roginski | Media Director, Digital/Mobile | Pfizer Inc |
| Joseph Rosenbaum | Partner | Reed Smith LLP |
| Debra Sangiuliano | Director, Professional Media | Pfizer Inc |
| Gwen Schaefer | Program Associate | Disney Destinations LLC |
| Gary Schechner | Advertising, Marketing Manager & Social Media Scientist | BP P.l.c. |
| Lisa Schmitt-Collins | Manager, Interactive Marketing | USG Corporation |
| Tad Schmitz | Sr. Manager, Interactive Marketing | SeaWorld Parks and Entertainment |
| Mary Shu | Online Merchandising Manager | Logitech |
| Martina Singleman | Interactive Marketing | Lufthansa German Airlines |
| Travis Smith | Director, Digital Marketing CoE | Brown-Forman Corporation |
| Beng Spletzer | Global Digital Manager | Johnson & Johnson |
| Francie Staub | Senior Manager - Digital Advertising | TD AMERITRADE Holding Corp. |
| Carl Steffens | Director | Adobe Systems Incorporated |
| Heather Strohm | Regions Financial Corp. | |
| Cindy Sullivan | Sprint Communications | |
| Melissa Sullivan | Sr. Director, Integrated Marketing | General Growth Properties, Inc. |
| Kevin Tang | IT Leader, Life Sciences China | General Electric Company |
| Ashley Taylor | Sr. Brand Associate, Small Business Brand Marketing | Capital One Services, Inc. |
| Linnea Teetsel | Sr. Brand Manager | Boehringer Ingelheim Pharmaceuticals, Inc. |
| Michael Therrien | MEA Digital and Transformation Leader | IBM Corporation |
| Lisa Tiedt | Director, Windows Phone Digital Marketing | Microsoft Corporation |
| Jacqueline Touma | Director, Customer Relationship Marketing | T-Mobile USA, Inc. |
| Andrea Traylor | VP, Senior Direct Marketing Program Manager | Regions Financial Corp. |
| Ruby Velji | BlackRock, Inc. | |
| Thad Wengert | Director of CRM | Family Dollar Stores, Inc. |
| Samantha Willems | Manager, Brand Marketing | Gap Inc. |
| Barbara Williams | Global Mobile Marketing Lead | Microsoft Corporation |
| Kelley Williams | Manager, Marketing & Communications | American Express Company |
| Erin Wilson | Senior Strategic AE - Mobile | AT&T Inc. |
| Tina Wong | Brand Manager | Safeway Inc. |
| Karen Worthington | SVP | Bank of America |
| Don Wortley | Digital Marketing Manager | Best Buy Company, Inc. |
| Ronalee Zarate-Bayani | Global Marketing Innovation | Visa Inc. |
