Mobile Marketing

NETWORKING BREAKFAST (9:00 – 10:00AM)
INTRODUCTIONS (10:00 – 10:15AM)


I. MUSEUM OF MODERN ART:  MODERNIZING THE MOBILE CUSTOMER EXPERIENCE (10:15-11:05AM)
The Museum of Modern Art has always had a "modern" approach to this museum experience.  In this session, Allegra Burnette, Creative Director, Digital Media – Museum of Modern Art - New York will share with the committee the mobile Audio+ program that is building the future around how the museum plans to focus on cross-device and content-specific digital experiences in the future. She will also explain how the institution's new Audio+ program is elevating the museum-going experience. The session will also explore how the company has incorporated mobile into sites and applications.

Speaker:
Allegra Burnette, Creative Director, Digital Media – Museum of Modern Art - New York


II. WHAT'S NEW IN MOBILE WALLETS, MOBILE PAYMENTS, & MOBILE COMMERCE? (11:15AM-12:15PM)
In this session, Denee Carrington, Senior Analyst – Forrester Research, Inc. will share the latest on mobile wallets, payments and mobile e-commerce. This session will feature implications for marketers for 2014 and beyond.

Speaker:
Denee Carrington, Senior Analyst – Forrester Research, Inc.

 
LUNCH (12:15-1:00PM)

III. INDUSTRY UPDATE: A DEEP DIVE INTO THE FUTURE OF MOBILE LOCATION INTELLIGENCE (1:00-1:45PM)
By 2017 over half of total ad spend will be location-based. The industry is quickly adopting location, but the technologies, data and infrastructure aren't always well understood. In this session, Gayle Meyers, Founder, Managing Partner – Digital Media Review/Industry Index will dive under the hood on the technologies that are powering the latest mobile advertising revolution. Walk away from this session with five key takeaways to consider when buying location.

Speaker:
Gayle Meyers, Founder, Managing Director – Digital Media Review/Industry Index


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. In this session, we will discuss key takeaways from today's meeting and open the floor for ANA Mobile Marketing Committee members to suggest topics for future meetings.

Facilitator:
Meghan Medlock, Director, Conferences & Committees – ANA