Mobile Marketing

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. STOLI VODKA: USING MOBILE TO INFLUENCE AT POINT OF PURCHASE (10:00-11:00AM)
Due to strict regulations governing the liquor industry, it's not always easy to purchase wine & spirits on e-commerce platforms. However, these barriers haven't stopped Stoli Vodka from finding creative ways to leverage mobile platforms to influence consumer behavior. Discover how Stoli got ready for its "Mobile Moment," and how they are now capitalizing on the huge opportunity that mobile represents: More time spent on mobile devices translates to greater access for Stoli and additional opportunity to influence purchase decisions.

Speaker:
Sarah Gorvitz, Brand Director, Stoilichnaya Premium Vodka – Stoli USA


II. COLDWELL BANKER REAL ESTATE MOBILE CASE STUDY (11:15AM-12:15PM)
The Coldwell Banker brand is the oldest and most established residential real estate franchise system in North America. In this session, Coldwell Banker Real Estate LLC will share their consumer facing platforms including a recently launched website, responsive mobile site as well as their native iOS & Android apps.

Speakers:
Kalpana Krishna-Kumar, Project Specialist, Digital Marketing – Coldwell Banker Real Estate LLC
Neha Limaye, Project Manager, Digital Marketing – Coldwell Banker Real Estate LLC


LUNCH (12:15-1:00PM)


III. SMOX STUDY: THE IMPACT OF MOBILE IN THE MARKETING MIX (1:00-2:00PM)
The Mobile Marketing Association's groundbreaking SMoX Study (Cross Marketing Effectiveness) provides brand marketers, for the very first time, empirical evidence on the impact of mobile in the marketing mix on meeting marketing goals across the purchase funnel, optimal mobile allocation, and making mobile investments work as hard as possible.  In this session, Vassilis Bakopoulos, Head of Industry Research – Mobile Marketing Association will be sharing data and insights from the first 5 studies with brands such as Walmart, MasterCard, AT&T and The Coca-Cola Company.

Speaker:
Vassilis Bakopoulos, Head of Industry Research – Mobile Marketing Association


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-3:00PM)
In this session, we will discuss key takeaways from today's meeting and open the floor for ANA Mobile Marketing Committee members to suggest topics for future meetings.

Facilitators:
Jack Haber, Vice President, Global Advertising and Digital – Colgate-Palmolive Company
Meghan Medlock, Director, Committees – ANA


V. STOLI VODKA HAPPY HOUR (3:00-4:00PM)
Attendees will have to opportunity to sample Stoli signature cocktails at the bar where the Stoli team captures pictures and videos for their social media!