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Mobile Marketing

Begins: Thursday, September 18, 2014 at 9:00am
Ends: Thursday, September 18, 2014 at 2:30pm
Location: Hosted By MMA @ ANA Headquarters
708 Third Avenue (Btwn E 44th & E 45th Streets)
33rd Floor
New York, NY 10017

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. RED ROOF INN: HOW DATA IS TRANSFORMING DIGITAL MEDIA STRATEGY (10:00-11:00AM)
Last winter, Red Roof Inn partnered with 360i on strategic real-time mobile marketing investments.  In spite of Mother Nature, Red Roof Inn was able to turn thousands of flight cancellations into thousands of opportunities by transforming data into actionable insights, tailored copy and relevant mobile offers in real time.  Discover how Red Roof Inn leveraged mobile to acquire new customers and drive sales growth.

Speaker:
Jason Hartley, Group Media Director and Search Marketing Practice Lead – 360i


II. HOME DEPOT'S MOBILE JOURNEY (11:15AM-12:00PM)
Home Depot was one of the earliest retailers to embrace mobile and still continues to put mobile and its customers first.  In this session, Nathan A. Tuggle, Manager, Mobile Channel Marketing – The Home Depot will share how they approach mobile which includes a mobile website, an app that includes augmented reality, and a Pro app.

Speaker:
Nathan A. Tuggle, Manager, Mobile Channel Marketing – The Home Depot


LUNCH (12:00-1:00PM)


III. MAXIMIZING MOBILE'S IMPACT IN THE MARKETING MIX (1:00-2:00PM)
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.  In this session, you will hear results from the Mobile Marketing Association's SMoX research study which will reveal how marketers can measure the impact of their mobile spend.  You will hear initial results from the first study conducted with AT&T which will deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.

Speaker:
Vasillis Bakopoulos, Head of Industry Research – Mobile Marketing Association


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies.  In this session, we will discuss key takeaways from today's meeting and open the floor for ANA Mobile Marketing Committee members to suggest topics for future meetings.

Facilitators:
Jack Haber, Vice President, Global Advertising and Digital – Colgate-Palmolive Company and ANA Mobile Marketing Committee Chair
Shannon Scanlin, Associate Manager, Committees – ANA

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Next Meeting(s)

Mobile Marketing
Thursday, September 18, 2014
New York , NY

Mobile Marketing
Thursday, December 11, 2014
New York , NY

Prior Meeting(s)

Mobile Marketing
Tuesday, May 13, 2014
New York , NY

Mobile Marketing
Tuesday, February 25, 2014
New York , NY

Mobile Marketing
Tuesday, December 10, 2013
New York , NY