Multicultural Marketing & Diversity

when

Start: Thursday, April 27, 2017 at 9:00am

End: Thursday, April 27, 2017 at 2:30pm

WHERE

ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
33rd Floor
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)


I. TARGET: ENGAGING & CONNECTING WITH HISPANIC CONSUMERS (10:00-11:00PM)
As the customer demographics change, genuine connections and culturally relevant advertising is becoming more critical to attract the multicultural consumer. In this session, Arlenis Almonte, Sr. Cultural Marketing Manager – Target will provide insights into Target's overall approach to engaging and connecting with Hispanic consumers.

Speaker:
Arlenis Almonte - Sr. Cultural Marketing Manager: Hispanic - Target


II. PRUDENTIAL: APPROACH TO BUILDING LOYALTY WITHIN THE BLACK CONSUMER MARKET (11:00-12:00AM)
Prudential's Total Market Strategy leverages key findings and cross-cultural insights to focus on financial decision-making trends across all diverse markets while embracing the nuances of specific segments. Dorinda Walker, Vice President of Consumer Strategy & Key Initiatives, Multicultural Marketing, will share how grass-roots efforts and relationship building helped Prudential win member loyalty within the U.S. Black consumer market.

Speaker:
Dorinda Walker, Vice President of Consumer Strategy & Key Initiatives Multicultural Marketing – Prudential Insurance Company of America


LUNCH (12:00-1:00PM)


III. AARP: CONNECTING WITH MULTICULTURAL AUDIENCES (1:00-2:00PM)
In this session, Edna Kane-Williams, Senior Vice President – Multicultural Leadership shares how AARP is engaging multicultural audiences through targeted campaigns and outreach.

Speaker:
Edna Kane-Williams, Senior Vice President - Multicultural Leadership - AARP


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitators:
Gilbert Dávila ANA Multicultural Marketing & Diversity Committee Chair
Claudine Waite, Director, Content Marketing, Committees & Conferences – ANA

Webinar information, if available, will be provided to registrants only.