Multicultural Marketing & Diversity
Start: Thursday, April 27, 2017 at 9:00am
End: Thursday, April 27, 2017 at 2:30pm
708 Third Avenue (between 44th and 45th Streets)
New York, NY 10017
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
|Attend In-Person||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Attend via Webinar||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
|Will Not Attend||ANA $0||Associate Gold N/A||Associate Silver N/A||Associate Individual N/A||Non Member N/A|
NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)
I. TARGET: ENGAGING & CONNECTING WITH HISPANIC CONSUMERS (10:00-11:00PM)
As the customer demographics change, genuine connections and culturally relevant advertising is becoming more critical to attract the multicultural consumer. In this session, Arlenis Almonte, Sr. Cultural Marketing Manager – Target will provide insights into Target's overall approach to engaging and connecting with Hispanic consumers.
Arlenis Almonte - Sr. Cultural Marketing Manager: Hispanic - Target
II. PRUDENTIAL: APPROACH TO BUILDING LOYALTY WITHIN THE BLACK CONSUMER MARKET (11:00-12:00AM)
Prudential's Total Market Strategy leverages key findings and cross-cultural insights to focus on financial decision-making trends across all diverse markets while embracing the nuances of specific segments. Dorinda Walker, Vice President of Consumer Strategy & Key Initiatives, Multicultural Marketing, will share how grass-roots efforts and relationship building helped Prudential win member loyalty within the U.S. Black consumer market.
Dorinda Walker, Vice President of Consumer Strategy & Key Initiatives Multicultural Marketing – Prudential Insurance Company of America
III. AARP: CONNECTING WITH MULTICULTURAL AUDIENCES (1:00-2:00PM)
In this session, Edna Kane-Williams, Senior Vice President – Multicultural Leadership shares how AARP is engaging multicultural audiences through targeted campaigns and outreach.
Edna Kane-Williams, Senior Vice President - Multicultural Leadership - AARP
IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.
Gilbert Dávila – ANA Multicultural Marketing & Diversity Committee Chair
Claudine Waite, Director, Content Marketing, Committees & Conferences – ANA
Webinar information, if available, will be provided to registrants only.