Multicultural Marketing & Diversity

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NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)


I. AARP: CONNECTING WITH MULTICULTURAL AUDIENCES (10:00-10:45AM)
In this session, Edna Kane-Williams, Senior Vice President – Multicultural Leadership shares how AARP is engaging multicultural audiences through targeted campaigns and outreach.

Speaker:
Edna Kane-Williams, Senior Vice President - Multicultural Leadership – AARP


II. PRUDENTIAL: APPROACH TO BUILDING LOYALTY WITHIN THE BLACK CONSUMER MARKET (10:45AM -11:30AM)
Prudential's Total Market Strategy leverages key findings and cross-cultural insights to focus on financial decision-making trends across all diverse markets while embracing the nuances of specific segments. Dorinda Walker, Vice President of Consumer Strategy & Key Initiatives, Multicultural Marketing, will share how grass-roots efforts and relationship building helped Prudential win member loyalty within the U.S. Black consumer market.

Speaker:
Dorinda Walker, Vice President of Consumer Strategy & Key Initiatives Multicultural Marketing – Prudential Insurance Company of America


III. WALMART: DIVERSITY AND INCLUSION (11:45AM-12:30PM)
In this session, Gwen Kelly, Office of Culture, Diversity and Inclusion – will offer insights into Walmart's diversity and inclusion initiatives.

Speaker:
Gwen Kelly, Office of Culture, Diversity and Inclusion– Walmart Stores, Inc.


LUNCH (12:30-1:15PM)


IV. SEEKING FAIRNESS: HOW IMPLICIT BIASES CAN UNDERMINE TODAY'S COMPANIES (1:15-2:00PM) Recent findings in experimental social psychology have demonstrated the existence of "implicit biases"—attitudes and stereotypes that we are neither aware of nor necessarily endorse. This concept is increasingly being used to analyze the sufficiency of companies' workplace policies. This session will survey the science of implicit biases with emphasis on real-world consequences within companies. It will also provide potential responses in terms of improving assessment (e.g., initial hiring, performance evaluations), investment (e.g., work allocation, mentoring), and environment (e.g., debiasing, institutional messaging); and reducing potential legal exposure.

Speaker:
Stephanie Wilson, Partner - Reed Smith


V. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitators:
Gilbert DávilaANA Multicultural Marketing & Diversity Committee Chair
Claudine Waite, Director, Content Marketing, Committees & Conferences – ANA