Multicultural Marketing & Diversity

when

Start: Thursday, April 26, 2018 at 9:00am

End: Thursday, April 26, 2018 at 2:30pm

WHERE

TBD
Los Angeles, CA

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)


I. MAZDA TARGETS HISPANIC CONSUMERS IN JAPANESE (10:00AM-11:00AM)
Mazda has been heavily investment targeting Hispanic consumers, launching its marketing efforts in both Spanish AND Japanese. In this session, Sian Goad, Multicultural Program Manager, Mazda and Santiago Andrade-Marin, Group Account Director at The Bravo Group will explain why they have taken this unique approach and share results to date.

Speakers:
Sian Goad, Multicultural Program Manager – Mazda
Santiago Andrade-Marin, Group Account Director - The Bravo Group


NETWORKING BREAK


II. CITY NATIONAL BANK: BEST PRACTICES IN MULTICULTURAL AND COMMUNITY MARKETING (11:00AM-12:00PM)
This luxury brand was established in 1954; and traditionally serves wealthy affluent neighborhoods and clients. In late 2017, a new branch was opened in a community that is majority minority; with 50% of the community at low to moderate incomes; and very little brand awareness of City National. Within two months of opening, they had $10mm in footings. Join, Karen A. Clark, SVP Multicultural Marketing Strategies at City National Bank as she shares best practices in multicultural and community marketing that laid the groundwork for their success

Speaker:
Karen A. Clark, SVP Multicultural Marketing Strategies - City National Bank


LUNCH (12:00-1:00PM)


III. SESSION TO COME (1:00-2:00PM)


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitator:
Gilbert DávilaANA Multicultural Marketing & Diversity Committee Chair

 

Webinar information, if available, will be provided to registrants only.