Multicultural Marketing & Diversity

This event is over.

Related Content


Parking Instructions: Due to the number of attendees who will need parking, the Coca-Cola Construction Lot has been made available. The address to the Construction Entrance is 452 Luckie St NW Atlanta, GA 30313.

The lot is a short walk to the Luckie Street secondary visitor's entrance (528 Luckie Street NW), where a Coca-Cola employee will be waiting to greet you. Please refer to the photos for a map of Luckie Street NW and what the entrance gate looks like: Photo 1 and Photo 2.

For additional information on parking, please contact jtoner@ana.net.


NETWORKING BREAKFAST
(9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)


I. SHIFT FROM CULTURAL RELEVANCY TO CULTURAL IMPACT AT THE COCA-COLA COMPANY (10:00-11:00AM)
In this session, James Cuthbert, Senior Manager at The Coca-Cola Company will share insights into their innovative work to drive cultural impact with multicultural consumers.

Speaker:
James Cuthbert, Senior Manager, The Coca-Cola Company


II. DENNY'S MARKETING IN A MULTICULTURAL WORLD (11:00-12:00PM)
In this session, April Kelly-Drummond and Luis Martinez from Denny's will share their experience in speaking to a multicultural market leveraging both integrated and segmented messaging and media strategies.

Speakers:
April Kelly-Drummond, Senior Director, Diversity, Inclusion & Multicultural Engagement, Denny's
Luis Martinez, Sr. Manager, Brand Engagement - Media, Digital, and Hispanic Marketing, Denny's


LUNCH (12:00-1:00PM)


III. HALLMARK MAHOGANY: A SNEAK PEEK INSIDE (1:00-2:00PM)
For over 30 years, Mahogany has been an iconic, beloved brand known for its authenticity and representation of Black culture. In this session, Monic Houpe, Product and Marketing Director of the multicultural brands at Hallmark Cards will give you a look inside to learn more about how they reach African American consumers with their end-to-end approach.

Speaker:
Monic Houpe, Product and Marketing Director, Hallmark Cards


IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitator:
Gilbert DávilaANA Multicultural Marketing & Diversity Committee Chair