Production Management

Networking Breakfast: 9:00-9:30 am
Introductions and Review of Agenda: 9:30-9:45 am


I. WHAT'S NEW IN DIGITAL PRODUCTION: (9:45-10:45AM)
Digital advertising is growing day by day and increasingly the big ideas and concepts are no longer just TV campaigns, but digital. Join Max Ahlborn, Executive Producer - B Reel and David Estis, Creative Director - B-Reel as they discuss some of the new technologies that are being used to create some of the most innovative digital campaigns today. They will take you through the creative process for digital production from concept to completion, showcase real-life examples of the latest advances in multi-platform, hybrid-storytelling and provide guidance on the top 3 most important principles in creating and producing a digital campaign. B-Reel just recently won five lions at the Cannes Lion International Festival of Creativity including the Cyber Grand Prix award for their interactive music video with the band Arcade Fire produced for Google.

Speakers:
Max Ahlborn, Executive Producer - B-Reel
David Estis, Creative Director - B-Reel


II. MEMBER ROUNDTABLE DISCUSSION: WHITE PAPER TOPICS (11:00-12:00PM)
In this session, we will discuss potential topics for a white paper. Some topics for consideration:
a. Best practices in digital production
b. Best practices for music publishing rights

Facilitators:
John Lick, Executive Producer, Broadcast Production - Target Corporation
Valerie Light, Advertising Production Manager - Verizon Communications


III. BEST PRACTICES IN INTEGRATED PRODUCTION (1:00-2:00PM)
Maximizing the budget for advertising is paramount in today's multi-channel, highly targeted environment. Many advertisers have the goal of re-purposing content, however this task poses numerous challenges and hurdles. In this session, Kimberlee Mulherin, Digital SME - Advertising Production Resources (APR) - will provide best practices for re-purposing content across mediums. She will demonstrate how establishing an efficient process with proper planning can lead to great success in digital projects and throughout a larger campaign.

Speaker:
Kimberlee Mulherin, Digital SME - Advertising Production Resources


IV. TOPICS FOR FUTURE COMMITTEE MEETINGS (2:00-2:30)
This session will call on all members to offer ideas and topics to pursue for future production management committee meetings. The more ideas we get from members, the more valuable and meaningful our meetings will be for the production management committee.