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Advertising Production Management

This event has ended.
Begins: Wednesday, February 1, 2012 at 9:00am
Ends: Thursday, February 2, 2012 at 12:00pm
Location: Universal Studios
3900 Lankershim Blvd
Enter Gate 2
Universal City, CA 91608

Meeting notes are available to current, logged in Members only.

Day # 1 February 1st

Time: 9:00-2:30 PST (Networking Breakfast 9-9:30 am - Introductions and Review of Agenda 9:30-9:45 am)
Location: Universal Studios, Universal City, CA

Highway Map

Production Lot Map


I. DIGITAL ASSET MANAGEMENT (9:45-11:00 PST)
In this session, Renato Ibarra, Advertising Production Manger - Procter & Gamble and John Lipuma, CEO - PostAds Group will discuss best practices in how to set up a digital asset management system, challenges and costs and review a Procter & Gamble case study. This session will cover an industry overview of 2012 digital asset management solutions, decision criteria & issues as well as live demos.

Speakers:
Renato Ibarra
, Advertising Production Manager - Procter & Gamble
John Lipuma, CEO - PostAds Group


II. ANA/4A'S PRODUCTION COMMITTEE DISCUSSION/WORKING LUNCH (11:00-2:00 PST)
In this session, we have invited the 4A's production committee to join us in an open dialogue on challenges, issues and best practices on how Agency producers and Client-side production managers can work best together to create effective, unique and cost-efficient advertising. Topics of discussion will include:

A. PROCUREMENT OF PRODUCTION BY ADVERTISERS

  • Tools used
  • Cost consultants
  • Procurement deepartments
  • Preferred vendor lists
  • Bidding process

B. AGENCY/CLIENT ROLES AND RESPONSIBILITIES

C. AICP NEGOTIATIONS WITH CREW UNIONS

D. UPDATE ON SAG NEGOTIATIONS

Facilitators:
John Lick
, Brand Executive Producer - Target
Valerie Light, Broadcast Production Manager - Verizon
Dave Perry, EVP, Director Broadcast Productions - Saatchi & Saatchi and 4A's production committee chair


III. TOPICS FOR FUTURE COMMITTEE MEETINGS
(2:00-2:30 PST)
This session will call on all members to offer ideas and topics to pursue for future production management committee meetings. The more ideas we get from members, the more valuable and meaningful our meetings will be for the production management committee.


IV. TARGET SPONSORED DINNER FOR ANA MEMBERS
(6:30 PST)
Valentino
3115 Pico Blvd.
Santa Monica, CA 90405
310-829-4313
www.valentinosantamonica.com


Day # 2 February 2nd

Time: 9:00am-12:00 PST (Breakfast and lunch will be served)
Location: Universal Studios, Universal City, CA


V. ECOSET: GREEN PRODUCTION
(9:30-10:30 PST)
EcoSet offers green solutions and logistical environmental support. They partner with non-profits, coordinating the donation of left over materials and assist production to give back to the community. In this session, EcoSet will show how re-purposing and donation of post-production products and merchandise can have a positive impact on the communities it serves as well as provide a positive brand image for the companies that donate. The discussion will cover the following:

  • Parallel your commercial productions with your company's over- arching environmental stewardship and social responsibility goals.
  • Achieve recognition and public relations opportunities as an industry leader in sustainable commercial production practices, and join a movement that already includes corporations, advertisers and motion picture studios.
  • Reduce landfill waste through composting, recycling and waste reduction practices.
  • Dispose of hazardous materials from your shoots responsibly.
  • Donate reusable materials from your projects with local non-profits and community organizations, while aligning with your company's social responsibility initiatives.

Speakers:
Kris Barberg
, Executive Director - EcoSet


VI. UNIVERSAL STUDIOS PRESENTATION & TOUR (10:45-12:00PST)
Universal Virtual Stage 1 (UVS1) at Universal Studios is a dedicated, pre-rigged, pre-calibrated virtual production environment with pre-visualization, motion capture, camera tracking and related technologies for commercials, television and features. This turnkey facility allows productions to reduce or eliminate costly set-up time. For added convenience, UVS1's technology and equipment is portable to other stages and locations worldwide. The demonstration will highlight the flexible and scalable features of the stage with actual production footage

Speaker:
Jeff Berry
, Executive Director, Virtual Effects and Production Services, Universal Studios
Ron Fischer, Technical Director, Universal Virtual Stage 1
Rami Rank, Production Representative, Universal Studios

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