Joint Production Management and Advertising Financial Management, West Coast Chapter

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**DUE TO SECURITY MEASURES AT WARNER BROS., ALL ATTENDEES MUST BE REGISTERED ON OR BEFORE 3:00PM PACIFIC FRIDAY, FEBRUARY 17. AFTER 2/17 PLEASE EMAIL bromero@ana.net TO ATTEND VIA WEBINAR OR IF YOU HAVE ANY QUESTIONS**

February 22, 2017
 – DAY ONE

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)

I. EXPERIENTIAL PROCUREMENT (10:00 - 11:00AM)
Toyota Motor Sales, USA participates in many experiential events from large scale auto shows to smaller, local experiential activations. In this session, Nick Kline, National Senior Manager Marketing will share the many ways procurement is involved in these experiential activations and larget scale events that Toyota participates in.

Speaker:
Nick Kline
, National Senior Manager Marketing – Toyota Motor Sales, USA

II. AGILITY AND TRANSPARENCY TO FIND THE RIGHT PARTNER  (11:15 – 12:15PM)
Speck, a leading manufacturer of protective smartphone cases recently launched their Presidio iPhone case. Looking to help elevate their brand awareness and reinforce their position as a dominate player in the highly uncertain mobile accessory industry, Speck tapped Red Tettemer O'Connell + Partners (RTO+P) as their agency partner. In this session, Rachele Gillmar, Director Communications – Speck
 will share a case study on the review, evaluation and selection process of choosing RTO+P as agency partner.

Speaker:
Rachele Gillmar, Director Communications – Speck


NETWORKING LUNCH (12:15 - 1:15PM)


III. ANA PRODUCTION TRANSPARENCY UPDATE
 (1:15PM - 2:00PM)
In 2016 ANA issued its much-anticipated reports on media transparency. In June the "investigative" report from K2 Intelligence revealed that non-transparent business practices were found to be pervasive in a sample of the U.S. media ad-buying ecosystem. In July the follow-up report from ANA and Ebiquity/FirmDecisions offered recommendations to address transparency issues for advertisers and the industry overall. These reports were influenced by work from the ANA Media Transparency Task Force, a group of members primarily from the ANA Media Leadership Committee. ANA has now convened a task force to examine transparency issues (if any) in production. This will originally be a "fact finding" project to determine if issues exist. As we did with the Media Transparency Task Force our process will be as follows: identify consultants/outside resources who have a perspective on this issue; have each consultant share their perspective with the Production Transparency Task Force; have 4-8 such meetings; recap the key learnings and share that with the task force members, decide on a course of action, if warranted. This session will provide an update on work from the task force to date.

Speaker:
Crystal Albanese, Senior Manager – ANA


IV. MEMBER ROUNDTABLE DISCUSSION
(2:00 – 2:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies.

Facilitators:
Mary Ann Brennan, Senior Director, Global Procurement - Mattel, Inc. and Chair, ANA Advertising Financial Management Committee, West Coast Chapter
John Lick
, Manager, Brand Building Integrated Production – The Procter & Gamble Company and Chair, ANA Production Management Committee
Crystal Albanese
, Senior Manager – ANA


NETWORKING DINNER SPONSORED BY DECIDEWARE (5:00PM - 8:00PM)
Location: 
Ca' Del Sole, 4100 Cahuenga Blvd, Toluca Lake, CA 91602


February 23, 2017 – DAY TWO


NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


V. DON'T GET THROWN UNDER THE TRANSPARENCY BUS (10:00 - 11:00AM)
Transparency and compliance have gone from being minor considerations to a primary management focus. Increasingly management want answers and accountability and are viewing marketing efficiency and effectiveness through a new lens. They view procurement as more than providing services to marketing, but as their internal control of marketing. In this session, Bob Siegal – Director, KPMG, LLP, will review the impact of procurement and accountability, pitfalls to avoid, the steps required to plan and manage for success and as importantly, how to avoid being thrown under the transparency and compliance bus.

Speaker:
Bob Siegal, Director – KPMG, LLP


VI. PRACTICAL STEPS TO GAIN CONTROL OF YOUR PRODUCTION SPEND  (11:15 – 12:15PM)
For far too long, advertisers have not readily understood or have had access to information regarding production fees. The result is that advertisers have given control of this spend to their agencies, production partners, or cost consultants, leaving them with very little data to make relevant business decisions. During this session, Steven Wales, Chief Revenue Officer – Decideware, will draw from the most recent news and his own experience working with some of the largest advertisers in the world, to share three practical steps that advertisers can take to gain control of their production spend. The result? An opportunity for advertisers to gain the much needed "transparency" that everyone is seeking.

Speaker:
Steven Wales, Chief Revenue Office – Decideware


NETWORKING LUNCH 
(12:15 – 12:45PM)


IV. VIP STUDIO TOUR (1:00 - 3:30PM)
Warner Bros. Studio Tour Hollywood will bring you close to the entertainment you love. Experience a busy movie studio in LA, explore backlots and view soundstages where TV shows and movies are made. You must register for the studio tour separately from the meeting. Please note, due to security restrictions once the tour begins you will not be able to leave early and must stay for the duration of the tour. The total tour time is 2 hour, 15 minutes. Space is limited to twenty-four seats and will be reserved on a first come, first serve basis. To reserve your space on the tour please email Crystal Albanese.