Production Management

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NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. CAMPBELL SOUP: A DECOUPLING CASE STUDY (10:00 – 11:00AM)
Decoupling, in advertising, occurs when services that were previously subcontracted by advertising agencies are purchased directly from suppliers. Campbell Soup Company has done just that over the last few years. This presentation will explain the rationale and cost advantages of making the separation as well as the mishaps, assumptions (both correct and incorrect), and learnings from this endeavor.

Speaker:
Brad Lund, Director, Campbell Creative Studios – Campbell Soup Company


II. PANEL: DIVERSITY IN PRODUCTION AND ADVERTISING (11:15AM – 12:00PM)
Representatives from Women in Music and Streetlights will join members in this panel discussion. The discussion will focus on the importance of diversity and increasing diversity in production and advertising.

Panelists:
Adele Wilson, Managing Director – Streetlights
Jessica Sobhraj, President – Women In Music


LUNCH (12:00 – 1:00PM)


III. SAG-AFTRA TALENT AND THE ERA OF #METOO (1:00 – 2:00PM)
With a little under a year left until the current SAG-AFTRA contract expires, and in today's era of #METOO, the rise of influencer marketing and morality issues coming to light in the press has marketers are asking themselves, "how do I protect my brand?" In this session, Stacy Marcus, Partner – ReedSmith and Chief Negotiator for the Joint Policy Committee will discuss these issues as well as key issues in the renegotiation of the SAG-AFTRA Commercials Contracts.

Speakers:
Stacy K. Marcus, Partner – ReedSmith


IV. MEMBER ROUNDTABLE DISCUSSION: TOP TRENDS IN PRODUCTION (2:00 – 2:30PM)
In this roundtable discussion, we will continue our discussion from the 2018 AFM Conference on diversity in production, in-house content studios, production efficiencies and more. We will ask members to share their issues or concerns that they may have experienced in these topic areas and discuss any recommendations. We will also discuss topics we should cover in more depth at future committee meetings.

Facilitators:
Valerie Light, Manager, Broadcast Production – Verizon Communications & ANA Production Management Committee Co-Chair
Crystal Albanese, Senior Manager, Content Marketing – ANA