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How the Largest Collective Bargaining Agreement in the Entertainment Industry Affects MarketersEvent Recaps
NETWORKING BREAKFAST (9:00–9:30AM)
I. UPDATE THE ON THE 2013 SAG-AFTRA COMMERCIALS CONTRACT NEGOTIATIONS (9:45-10:45AM)
Attendees will hear an update on the 2013 SAG-AFTRA commercials contract negotiations and the implications for the advertising industry. Find out whether your production is on the cutting edge or the cutting room floor and how this will affect your budgets,cost savings, and more.
Stacy Marcus, Associate, Reed Smith
II. WHAT ADVERTISERS NEED TO KNOW ABOUT AD-ID (10:55-11:55AM)
One of the outcomes from the recent SAG-AFTRA contract negotiations is the mandated universal adoption of Ad-ID. Ad-ID is the industry coding standard for identifying advertising assets across all media platforms. Use of Ad-ID provides the necessary identification required by all parties for fair talent compensation. This session is a primer on what advertisers need to know about Ad-ID, how to get started, and the advantages for production professionals.
Harold Geller, Chief Growth Office, Ad-ID LLC
III. HYATT VIDEO CROWDSOURCING CASE STUDY (12:30-1:30PM)
The demand by marketers for video is exploding exponentially. Advertisers are videoizing their websites; they're adding the power of sight, sound and motion to their social media presence; and now adding video ad units to their digital buys. This demand for more and more video creative (both ads and content) cannot be met by traditional means due to high costs of production, long lead times, and limited agency resources. Crowdsourcing has become one of a few noteworthy solutions to obtain fast, economical video productions. This session will discuss how the crowdsource video process is starting to meet marketers' needs and hear how Hyatt used crowdsourced video successfully in their marketing initiatives.
Stacey L Snyder, Director, Brand Experience, Hyatt Master Brand & Hyatt Regency
Neil Perry, President, poptent
IV. ANA MEMBER "PRODUCTION MANAGEMENT SNACK PACK (1:30-2:30PM)
The "Production Management Snack Pack" is a series of short, intensive presentations, with ANA Production Management Committee Members sharing they are doing within advertising production at their organizations. This committee meeting will feature a short session by:
The Wendy's Company: Matt Dee, Director, Advertising Production will share how Wendy's manages and re-purpose creative assets.
We will also discuss highlights from the ANA Advertising Financial Advertising Conference, and committee members can share additional thoughts on the SAG-AFTRA contract update, AD-ID and more.
John Lick, Executive Producer, Broadcast Production, Target Corporation, ANA Production Management Committee Co-Chair