Production Management

when

Start: Thursday, November 29, 2018 at 9:00am

End: Thursday, November 29, 2018 at 2:30pm

WHERE

ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
8th Floor
New York, NY 10017

Registration Pricing

Client-Side Marketer Marketing Solutions Provider Gold Marketing Solutions Provider Silver Associate Individual Nonmember
Registration
Attend In-Person Client-Side Marketer $0 Marketing Solutions Provider Gold $0 Marketing Solutions Provider Silver $0 Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Solutions Provider Gold $0 Marketing Solutions Provider Silver $0 Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Solutions Provider Gold $0 Marketing Solutions Provider Silver $0 Associate Individual N/A Nonmember N/A


THE ANA INVITES PRODUCTION CONSULTANTS TO ATTEND THIS PRODUCTION MANAGEMENT COMMITTEE MEETING. PRODUCTION CONSULTANTS SHOULD EMAIL CRYSTAL ALBANESE IF THEY WOULD LIKE TO REGISTER TO ATTEND.

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. GORILLA GLUE'S JOURNEY TO BEST-IN-CLASS BROADCAST PRODUCTION
(10:00 – 11:00AM)
Join Gorilla Glue's in-house creative director and learn the creative techniques Gorilla Glue employed to explode their brand from print-advertising to best-in-class broadcast creative – without an agency of record. With over 20 TV spots written in-house, and produced directly, Lauren Connley, Sr. Director of Creative Services – The Gorilla Glue Company, will share how she built the company's direct model, including different approaches for generating and selecting ideas and tips for brands working directly with production.

Speaker:
Lauren Connley, Sr. Director of Creative Services – The Gorilla Glue Company


II. THE COMMERCIAL DIRECTORS DIVERSITY PROGRAM
(11:15 – 12:15PM)
The Commercial Directors Diversity Program (CDDP) aims to provide guidance, exposure and tools to help more women and minority directors join the commercial directing business. In this session, Matt Miller, President and CEO – Association of Independent Commercial Producers (AICP) will share more about CDDP, their goals, and how brands can also achieve their goals of more diverse production.

Speaker:
Matt Miller, President and CEO – Association of Independent Commercial Producers (AICP)

LUNCH (12:15 – 1:15PM)

III. MEMBER ROUNDTABLE DISCUSSION: THE RISE OF THE IN-HOUSE CONTENT STUDIO (1:15 – 2:30PM)
Earlier this year the ANA surveyed members about their use of in-house agencies. The results were staggering, with dramatic increases in the presence of in-house agencies, their usage and workload – including the rise of in-house content studios and in-house broadcast production capabilities. In this roundtable discussion, we'll share the more interesting data points from the survey related to in-house content studios and broadcast production and have an open discussion about this current trend.

Facilitators:
Valerie Light, Manager, Broadcast Production – Verizon Communications & ANA Production Management Committee Co-Chair
John Lick, Manager, Brand Building Integrated Production – The Procter & Gamble Company and ANA Production Management Committee Co-Chair
Crystal Albanese, Senior Manager, Content Marketing – ANA

Webinar information, if available, will be provided to registrants only.