Joint Production Management and Advertising Financial Management

when

Start: Wednesday, September 26, 2018 at 12:00pm

End: Wednesday, September 26, 2018 at 5:00pm

WHERE

ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
8th Floor
New York, NY 10017

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Registration
Attend In-Person Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Attend via Webinar Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A
Will Not Attend Client-Side Marketer $0 Marketing Service Provider Gold N/A Marketing Service Provider Silver N/A Associate Individual N/A Nonmember N/A


NETWORKING LUNCH (12:00 – 1:00PM)
INTRODUCTIONS (1:00 – 1:15PM)


I. FIRESTARTER: THE RISE OF IN-HOUSE CONTENT STUDIOS (1:15 – 2:15PM)
In this firestarter discussion and panel, members of the ANA will discuss how and why they started their In-House Content Studio including the role marketing procurement can play, implementation, what works best (and worst) and lessons learned. We'll also discuss major trends, topics, and current issues members are facing. Come with your questions and suggestions!

Panelists:
Lisa Fedele, Creative Strategy and Operations Lead – Cisco Systems, Inc.
TBA (If you're interested in serving on this panel, please email Crystal Albanese).

Moderator:
Crystal Albanese, Senior Manager, Conferences and Committees – ANA


II. UNITED STATES TENNIS ASSOCIATION: DIRECT SOURCING OF PRODUCTION (2:15 – 3:15PM)
In this session, Matt Guerra, Director, Video Services – United States Tennis Association (USTA), will share the journey of how USTA first started directly sourcing their production services, what they have learned along the way in this process, best practices they've developed, and any advice for brands that are also looking to start this model internally.

Speaker:
Matt Guerra, Director, Video Services – United States Tennis Association


III. THE EVOLUTION OF THE TRANSPARENCY DEBATE & WHAT IT MEANS FOR ALL AGENCIES (3:30 – 4:15PM)
In this session, Fiona Foy, Vice President – FirmDecisions will discuss how transparency has affected the advertising industry over the past few years and how agencies are adapting to it.

Speaker:
Fiona Foy, Vice President - FirmDecisions


IV. INCENTIVIZING CREATIVITY: EFFECTIVELY ON BOARDING A PRODUCTION INCENTIVE STRATEGY (4:15 – 5:00PM)
One approach for stretching production budgets is the use of State Production incentives. But what does it take to make that happen? Elite will refresh us on what these incentives are, but this discussion will focus on the considerations Kellogg navigated to successfully integrate these programs into their overall content strategy.

Speakers:
Jody Naragon, Senior Manager, Marketing Procurement – The Kellogg Company
John Ryan, President – Elite Commercial Incentive Services


V. "ANA UNPLUGGED" NETWORKING RECEPTION (5:00-7:00PM)
Please also click here to join us for the next installment of the "ANA Unplugged" networking reception featuring a Q&A with Ken Auletta, author of "Frenemies: The Epic Disruption of the Ad Business (and Everything Else)." Open to ANA members and invited guests. Enjoy beer, wine, and good conversation.

Webinar information, if available, will be provided to registrants only.