Data & Measurement

when

Start: Tuesday, December 12, 2017 at 11:45am

End: Tuesday, December 12, 2017 at 4:45pm

WHERE

ANA Headquarters
708 Third Avenue (between 44th and 45th Streets)
8th Floor Training Room
New York, NY 10017

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Attend In-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


NETWORKING LUNCH (11:45AM – 12:30PM))
WELCOME AND INTRODUCTIONS (12:30 – 12:45PM)


I. MCCORMICK'S: HOW TO MAKE MARKETING MIX MODELING MORE IMPACTFUL (12:45 – 1:45PM)
In this session, Ramesh Moorthy, Senior Business Analytics Manager - McCormick & Co will share how they have successfully collaborated with their agency and marketing mix modeler to make their Marketing Mix learnings more actionable. They developed a set of joint principles called the "Ten Commandments" with the best of marketing mix insights, agency planning principles, and most effective established McCormick practices.

Speaker:
Ramesh Moorthy, Senior Business Analytics Manager - McCormick & Co.


II. NATIONWIDE: DEPLOYING ANALYTICS WITHIN MARKETING (1:45– 2:45PM)
As a 2017 ANA Genius Awards finalist for outstanding achievement in demonstrating marketing's impact on business outcomes through analytics, Nationwide is clearly among the best and the brightest in the growing field of Data & Analytics. Join Brad Lemons, Senior Vice President, Consumer Insights & Analytics at Nationwide as he shares how they have successfully deployed analytics within marketing.

Speaker:
Brad Lemons, Sr. Vice President, Consumer Insights & Analytics - Nationwide


NETWORKING BREAK (2:45 – 3:00PM)


III. EQUINOX: How the Luxury Sports & Fitness Club Leverages Data to Better Target (3:00 – 4:00PM)
In this session, Carla Dunham, Vice President of Brand Marketing, will share how Equinox uses data to get closer to their members both inside and outside the club and how the luxury fitness brand approaches targeted content to unlock deeper insights.

Speaker:
Carla Dunham, Vice President of Brand Marketing – Equinox


IV. MEMBER ROUNDTABLE DISCUSSION (4:00-4:30PM)
In this session, ANA Multicultural Marketing & Diversity Committee members will have an opportunity to network and discuss key issues in multicultural marketing.

Facilitator:
Greg Pharo, Director, Media Analytics – The Coca-Cola Company and ANA Data & Measurement Committee Chair 

V. "ANA UNPLUGGED" NETWORKING RECEPTION (5:00-7:00PM)
Please also join us for the next installment of the "ANA Unplugged" networking reception. Plus, a Q&A with Marc Strachan – the former Diageo marketer and now EVP, Chief Client Officer at Publicis. We'll discuss insights from the new ANA white paper, "Better Creative Briefs." Open to ANA members and invited guests. Enjoy beer, wine, and good conversation. Please register separately for this event.

Webinar information, if available, will be provided to registrants only.