Data & Measurement

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NETWORKING LUNCH (11:45AM – 12:30PM)
WELCOME AND INTRODUCTIONS (12:30 – 12:45PM)


I. MCCORMICK'S: HOW TO MAKE MARKETING MIX MODELING MORE IMPACTFUL (12:45 – 1:45PM)
In this session, Ramesh Moorthy, Senior Business Analytics Manager - McCormick & Co will share how they have successfully collaborated with their agency and marketing mix modeler to make their Marketing Mix learnings more actionable. They developed a set of joint principles called the "Ten Commandments" with the best of marketing mix insights, agency planning principles, and most effective established McCormick practices.

Speaker:
Ramesh Moorthy, Senior Business Analytics Manager - McCormick & Co.


II. NATIONWIDE: DEPLOYING ANALYTICS WITHIN MARKETING (1:45– 2:45PM)
As a 2017 ANA Genius Awards finalist for outstanding achievement in demonstrating marketing's impact on business outcomes through analytics, Nationwide is clearly among the best and the brightest in the growing field of Data & Analytics. Join Brad Lemons, Senior Vice President, Consumer Insights & Analytics at Nationwide as he shares how they have successfully deployed analytics within marketing.

Speaker:
Brad Lemons, Sr. Vice President, Consumer Insights & Analytics - Nationwide


NETWORKING BREAK (2:45 – 3:00PM)


III. EQUINOX: HOW THE LUXURY SPORTS & FITNESS CLUB LEVERAGES DATA FOR BETTER TARGETING (3:00 – 4:00PM)
In this session, Ashley Anderson, Director of Marketing, will share how Equinox uses data to get closer to their members both inside and outside the club and how the luxury fitness brand approaches targeted content to unlock deeper insights.

Speaker:
Ashley Anderson, Director of Marketing - Equinox


IV. MEMBER ROUNDTABLE DISCUSSION (4:00-4:30PM)
In this session, ANA Data & Measurement Committee members will have an opportunity to network and discuss key issues in data, measurement and analytics.

Facilitator:
Greg Pharo, Director, Media Analytics – The Coca-Cola Company and ANA Data & Measurement Committee Chair 

V. "ANA UNPLUGGED" NETWORKING RECEPTION (5:00-7:00PM)
Please also join us for the next installment of the "ANA Unplugged" networking reception. Plus, a Q&A with Marc Strachan – the former Diageo marketer and now EVP, Chief Client Officer at Publicis. We'll discuss insights from the new ANA white paper, "Better Creative Briefs." Open to ANA members and invited guests. Enjoy beer, wine, and good conversation. Please register separately for this event.