Committees | Events & Webinars | Digital & Social, Southeast Chapter | ANA

Digital & Social, Southeast Chapter

This event is over.


Parking Address:
450 Luckie St NW
Atlanta, GA 30313
Please park in the 2020 Gate

Meeting Address:
The Coca-Cola Company
1 Coca-Cola Plaza
TCP Conference Center 
Atlanta, GA 30313

Please allow 15-20 minutes of time for parking/security. Please click here for walking directions from parking lot to meeting. 

NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30-9:45AM)


I. COCA-COLA CONTENT MARKETING - DIGITAL & SOCIAL CASE STUDY (9:45 – 10:30AM)
For The Coca-Cola Company, brand journalism has been the key to building meaningful relationships with stakeholders including associates, partners, fans and critics alike. In this session, Doug Busk, Global Group Director, Digital Communications & Social Media at The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair will discuss the impact of Coca-Cola Journey and how his team measures the success of their content.

Speaker:
Doug Busk, Global Group Director – Digital Communications & Social Media – The Coca-Cola Company & ANA Digital & Social, Southeast Chapter Committee Chair


II. BOYS & GIRLS CLUBS OF AMERICA: WEBSITE REDESIGN CASE STUDY (10:45 –11:30AM)
For more than 150 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. In this session, Jonathan Karron, National Vice President, Brand and Digital at Boys & Girls Clubs of America will share their digital strategy and how they created the case to redesign their public-facing website. With a launch date in five weeks, Jonathan will also share a look at the new website UI and KPIs from the relaunch.

Speaker:
Jonathan Karron, National Vice President, Brand and Digital – Boys & Girls Clubs of America


III. CRICKET: DIGITAL & SOCIAL CASE STUDY (11:30AM – 12:15PM)
In this session, Lauren Thomas, Social & Digital Media Manager at Cricket Wireless will share the innovative work they're doing in the digital and social space with key lessons learned for marketers.

Speaker:
Lauren Thomas, Social & Digital Media Manager – Cricket Wireless


LUNCH (12:15-1:00PM)


IV. CHICK FIL-A: DIGITAL & SOCIAL MEDIA INNOVATION (1:00 – 1:45PM)
In this session, Emily Randall, Social & Digital Media Manger at Chick Fil-A will share the incredibly innovative work they are doing in the digital and social space.

Speaker:
Emily Randall, Social & Digital Media Manager – Chick Fil-A


V. EXTENDED STAY AMERICA: HOTEL KEYS OF HOPE SOCIAL MEDIA CASE STUDY (2:00 - 2:30PM)
In this session, Extended Stay America will share the social media case study in partnership with American Cancer Society.

Speakers:
Terry Atkins, Vice President of Marketing & Communications – Extended Stay America
Amanda Kent
, Social Media Specialist – Extended Stay America
Matt Wodenka
, Social Media Manager – Extended Stay America