Shopper Marketing

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Meeting notes are available to current, logged in Members only.

NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)



I. WALMART THRIVES IN A WORLD OF EMPOWERED SHOPPERS (9:45-10:45AM)
With over fifty-years of a rich retail history, the Walmart story is an impressive one. Find out how innovative thinking, leadership through service, and above all, Walmart's commitment to saving people money so they can live better, have made its business what it is today. In this session Clint McClain, Senior Director, Creative/Ideation – Walmart Stores, will share how his team leads Walmart's media strategy, planning, buying and innovation.

Speaker:
Clint McClain, Senior Director, Creative/Ideation – Walmart Stores


II. LG ELECTRONICS TRACKS REAL TIME SHOPPER BEHAVIOR (11:00AM-12:00PM)
LG Electronics' shopper marketing decisions are being shaped by insights gained from a research tool they've been using called LG Shopper Tracker. This allows LG to track in real time, a week of shopper behavior, and how much influence each one of the measured touch points has on their purchase decisions. In this session David VanderWaal, Senior Director of Marketing, Home Appliances and Consumer Electronics  LG Electronics, will discuss how the LG Shopper Tracker helps the company create a better strategic decision framework.

Speaker:
David VanderWaal, Senior Director of Marketing, Home Appliances and Consumer Electronics LG Electronics


LUNCH (12:00-1:00PM)


III. ANA MEMBER ROUNDTABLE DISCUSSION (1:00-2:00PM)
In this session, ANA Shopper Marketing Committee members will be asked to share their experiences and perspectives on shopper marketing, and discuss methods to identify and target your most valuable customers. This is a great opportunity to learn from your peers at other companies.

Facilitator:

Mala White, Senior Manager, Committees and Conferences ANA