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Shopper Marketing

Begins: Tuesday, August 5, 2014 at 9:00am
Ends: Tuesday, August 5, 2014 at 2:00pm
Location: Walmart Stores
2001 SE 10th Street
Bentonville, AR 72712

NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)



I. WALMART THRIVES IN A WORLD OF EMPOWERED SHOPPERS (9:45-10:45AM)
With over fifty-years of a rich retail history, the Walmart story is an impressive one. Find out how innovative thinking, leadership through service, and above all, Walmart's commitment to saving people money so they can live better, have made its business what it is today. In this session Clint McClain, Senior Director, Creative/Ideation – Walmart Stores, will share how his team leads Walmart's media strategy, planning, buying and innovation.

Speaker:
Clint McClain, Senior Director, Creative/Ideation – Walmart Stores


II. LG ELECTRONICS TRACKS REAL TIME SHOPPER BEHAVIOR (11:00AM-12:00PM)
LG Electronics' shopper marketing decisions are being shaped by insights gained from a research tool they've been using called LG Shopper Tracker. This allows LG to track in real time, a week of shopper behavior, and how much influence each one of the measured touch points has on their purchase decisions. In this session David VanderWaal, Senior Director of Marketing, Home Appliances and Consumer Electronics  LG Electronics, will discuss how the LG Shopper Tracker helps the company create a better strategic decision framework.

Speaker:
David VanderWaal, Senior Director of Marketing, Home Appliances and Consumer Electronics LG Electronics


LUNCH (12:00-1:00PM)


III. ANA MEMBER ROUNDTABLE DISCUSSION (1:00-2:00PM)
In this session, ANA Shopper Marketing Committee members will be asked to share their experiences and perspectives on shopper marketing, and discuss methods to identify and target your most valuable customers. This is a great opportunity to learn from your peers at other companies.

Facilitator:

Mala White, Senior Manager, Committees and Conferences ANA

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Next Meeting(s)

Shopper Marketing
Tuesday, August 5, 2014
Bentonville , AR

Shopper Marketing
Tuesday, November 18, 2014
Chicago , IL

Prior Meeting(s)

Shopper Marketing
Tuesday, May 13, 2014
Bentonville , AR

Shopper Marketing
Wednesday, March 5, 2014
Chicago , IL

Shopper Marketing
Thursday, November 14, 2013
Chicago , IL