Shopper Marketing, Midwest Chapter

when

Start: Wednesday, August 9, 2017 at 10:00am

End: Wednesday, August 9, 2017 at 5:30pm

WHERE

Nielsen Labs
200 W. Jackson Blvd
Chicago, IL 60606

Registration Pricing

ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
Will Not Attend ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend via Webinar ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A
Attend in-Person ANA $0 Associate Gold N/A Associate Silver N/A Associate Individual N/A Non Member N/A


Shopper Marketing Committee

Explore groundbreaking advances in neuroscience technologies that are allowing brands to dig beneath consumers’ conscious decision making and harness powerful shopper marketing insights.  This innovative and interactive Shopper Marketing Committee meeting will be complete with live, hands-on lab demonstrations, case studies, perspectives from industry experts and scientific research.  Conclude the day with cocktails and continued thought-provoking conversation amongst speakers and fellow attendees!  Space is limited – RESERVE YOUR SPOT TODAY!

The day will run 10:00AM - 5:30PM with Speaker Presentations and Lunch followed by Neuroscience Lab Demonstrations and Cocktail Reception.


Sessions:

I. Session 1: Using the Brain in Business
In the last decade, we are experiencing a revolution in the advance in neuroscience research. Neuroscientists are improving their understanding of brain functions and are, at times, able to predict choices, behavior and decisions processes. In this talk, Dr. Cerf will describe some of the recent advances in neuroscience and focus on the ways by which they can inform the fields of economics, marketing, and management.

Speaker:
Dr. Moran Cerf, Professor of Neuroscience and Business at the Kellogg School of Management and Neuroscience Program, Northwestern University


II. Session 2: TBD


III. Session 3: Bricks and Clicks, Emotions in Retail
The world of retail is changing, but the market’s evolution presents numerous opportunities for all retailers - from e-commerce and brick-and-mortar to a combination of both. How can retailers of all types anticipate the next set of changes and opportunities coming their way? Dr. Carl Marci will discuss the complexity of the human brain and how purchase habits are formed and processed, requiring retailers to be better equipped at addressing consumer needs. “Bricks and Clicks, Emotions in Retail” will include the latest in consumer neuroscience and showcase how personal relevance and emotional engagement to packaging, point-of-sale materials and online visuals are paramount. Retailers today must consider both the conscious and below conscious processing of consumers all along the entire purchase journey to understand how best to influence their buying behaviors. 

Speaker:
Dr. Carl D. Marci,
 Chief Neuroscientist, Nielsen Consumer Neuroscience

 

Webinar information, if available, will be provided to registrants only.