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Shopper Marketing

This event has ended.
Begins: Wednesday, March 5, 2014 at 9:00am
Ends: Wednesday, March 5, 2014 at 2:00pm
Location: Northwestern University Medill Chicago
210 S. Clark St.
Room 211 (2nd Floor)
Chicago, IL 60603-4015

Meeting notes are available to current, logged in Members only.

ARRIVAL INSTRUCTIONS:
The Medill School, Loop location is located at 210 S. Clark Street (Clark Adams Building), 2nd Floor, Suite 200. The Clark Adams Building is located between Adams Street to the North and Jackson Street to the South. In the lobby, take the elevator to the far right up to the 2ndfloor.  Step from the elevator, turn left, walk through the entry door, turn right then walk straight to Classroom 211. Attendees should enter the Clark Adams Building, check-in with security by providing a driver's license or another type of photo ID. 

NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45AM)


I. CONAGRA FOODS SHOPPER MARKETING CASE STUDY
(9:45-10:45AM)
An inductee to the Shopper Marketing Hall of Fame by the In-Store Marketing Institute, and named The Hub Top 12 for Shopper Marketing Excellence, ConAgra Foods has a lot of expertise engaging and connecting with customers at the point of sale. In this session, Laura Puente, director of strategic marketing, and Leslie Lee, director of shopper marketing will share shopper marketing insights, ideas and recent executions that have been successful.

Speakers:
Laura I. Puente, Director,  Strategic Marketing, ConAgra Foods
Leslie Lee, Director, Shopper Marketing, ConAgra Foods


II. INSIGHTS FROM CISCO'S DIGITAL SHOPPING BEHAVIOR STUDY
(10:55-11:55AM)
80% of shoppers regularly buy (from browsing to purchasing) through digital means. Cisco Consulting's Digital Shopping Behavior study reveals insights that retailers and shopper marketers can incorporate to increase profitability and improve customer engagement. Plus, you'll hear about several tested in-store concepts designed to catch and keep digital shoppers that will inspire fresh ideas for new, innovative in-store solutions.

Speaker:
Joanne Bethlahmy, Director, Cisco Consulting Services, Cisco Systems Inc

LUNCH (12:00-12:40PM)


III. ROUNDTABLE DISCUSION
(12:40-1:20PM)
In this session, Shopper Marketing Committee members will be asked to share their experiences and perspectives on the role of mobile in shopper marketing, and discuss methods to identify and target your most valuable customers. This is a great opportunity to learn from your peers at other companies.

Facilitator:
Yasmin Melendez, Director, Committees and Conferences, ANA

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