Commerce Marketing

INTRODUCTIONS (11:00AM – 11:10AM EST)
Paul Robinson – Director of the Commerce Committee, ANA

ROUNDTABLE DISCUSSION (11:10PM – 11:30AM)
We will begin our meeting with an interactive dialogue on Measurement and Attribution, please come prepared to discuss how your organization is becoming smarter and more analytical with regards to your Commerce Marketing efforts – and how that’s helped drive organizational resources and support!

I. The Special Alchemy of Purple’s Continued Success (11:30AM – 12:15PM)
James Brohamer has helped to continue to drive success at Purple with his own brand of alchemy he calls “The 3 P’s” – Proprietary technology, and Puckish sense of humor and, well, being Purple. The P’s have helped James and Purple continue to grow across physical retail, DTC and even direct mail – all while lowering customer acquisition costs.

Speaker: James Brohamer, Omnichannel Marketing Director, Purple

II. How to Elevate E-Commerce in your Organization (12:15PM – 1:00PM)
More than ever, connecting with your consumers in both online AND offline environments is the key to building true customer engagement and passion for your brand. Hear more about how Simple Mills and Todd’s team are aligning resources internally to connect with consumers while also looking ahead on how to more personalize the marketing experience for their consumers. Todd will discuss how to connect offline and online strategies, how they differ & why that is important when allocating resources, and how outside partners enhance the e-commerce experience for Simple Mills.

Speaker:
Todd Hassenfelt, Sr. Director of E-Commerce, Simple Mills

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