Sponsorship & Event Marketing
|Begins:||Thursday, February 20, 2014 at 9:00am|
|Ends:||Thursday, February 20, 2014 at 2:30pm|
1111 S Figueroa St.
Wells Fargo Conference Room
Los Angeles, CA 90015
Meeting notes are available to current, logged in Members only.
Enter through the Star Plaza VIP Entrance, located directly across from LA Live. Attendees will be directed up the escalator upon entrance. The Wells Fargo Conference Room is located on suite level 'A' just to the left of the escalator. We recommend parking at either the LA Live East or West Garages (Link to parking map). Parking will be the responsibility of the individual.
NETWORKING BREAKFAST (9:00 – 9:30AM)
INTRODUCTIONS (9:30 – 9:45 AM)
I. REELING IN A GREAT SPONSORSHIP – TOYOTA & B.A.S.S. (9:45-10:45AM)
In this session you'll learn how Toyota has developed and sustained a partnership with B.A.S.S. (Bass Anglers Sportsman Society) over the past decade to promote Toyota and it's vehicles to bass fisherman. From athlete sponsorships to custom content, you'll learn how Toyota has taken a 360 degree approach to cast the net and reach a wide audience in an authentic way.
Jim Baudino, Engagement Marketing Manager – Toyota Motor Sales
II. CASUAL DINING FOR IMPORTANT CAUSES (11:00AM-12:00PM)
Applebee's and IHOP's parent company DineEquity will discuss how it has sponsored and created two unique promotional events that have become annual traditions: Applebee's Veterans Day free meals for our Veterans and active military personnel and IHOP's National Pancake Day, which in the past eight years has raised $13 million for the Children's Miracle Network and other local charities. Both have become signatures for the brands and both have amassed tremendous local and national coverage while serving the social good.
Kevin Mortesen, Vice President of Communications– DineEquity (IHOP/Applebee's)
LUNCH (12:00 – 1:00PM)
III. THE TEAMEDITH™ APPROACH TO ENDING BREAST CANCER (1:00-2:00PM)
The Edith Sanford Breast Cancer Foundation is a new nonprofit, pioneering a bold comprehensive approach to breast cancer through translational genomic research. Gary Hall Jr., Sports Marketing Director- Edith Sanford will share insights on how the Foundation created a unique platform that empowers women to understand and embrace taking their health into their own hands while offering opportunities to corporate partners, athletic event directors, and participants to help speed the path to ending breast cancer.
Gary Hall Jr., Sports Marketing Director (10-time Olympic Medalist) - Edith Sanford Foundation
IV. MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
During this session, Sponsorship & Event Committee members will be presented with topics such as international sponsorships, unique sponsorships and negative implications of sponsorships at such events as the Olympics. This will be a great opportunity to hear what is on the committee members minds related to these topics.
Gerald Johnson, Chief Marketing & Diversity Officer – American Heart Association and ANA Sponsorship & Event Marketing Committee Co-Chair
Brian Maynard, Director, Marketing – Whirlpool Corporation and ANA Sponsorship & Event Marketing Committee Co-Chair