Sponsorship & Event Marketing
This event is over.
Huggies and the San Francisco 49ers: An Unexpected Relationship that Turned Sponsorship Marketing on Its HeadEvent Recaps
For public transportation information to Barclays Center, please click here.
Please check in with security at the Dean Street entrance and proceed to the large boardroom in Suite Level A outside of Suite A37. Please bring ID.
NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 –10:00AM)
I. BROOKLYN SPORTS & ENTERTAINMENT: CASE STUDY IN SPONSORSHIP PARTNERING (10:00 – 10:50AM)
In this session, discover how brands have leveraged sponsorship opportunities at this state of the art entertainment facility. The team from Brooklyn Sports & Entertainment will share how they work with brands to optimize sponsorships that support their partners reaching their respective business goals.
Mike Zavodsky, EVP, Global Partnerships – Brooklyn Sports & Entertainment
II. PEPSI & THE SUPER BOWL HALFTIME SHOW: BEYOND TRADITIONAL SPONSORSHIP (11:00 – 11:50 AM)
Pepsi has been an important part of sports and music culture for years, and therefore the ideal brand to celebrate the intersection of both as the presenting sponsor of the Super Bowl Halftime Show. Pepsi's activation goes beyond a traditional sponsorship to deliver value to Pepsi, the NFL, the Halftime Show performer, and most importantly the fans. In this session you'll learn how Pepsi utilized all the incredible assets associated with the Halftime Show to connect with fans, build brand equity, and drive awareness for its recent product launch, Pepsi Zero Sugar.
Stacy Taffet, Senior Marketing Director- Pepsi
LUNCH (12:00 – 1:00PM)
III. HUGGIES® & SAN FRANCISCO 49ERS: AN UNEXPECTED RELATIONSHIP THAT TURNED SPONSORSHIP MARKETING ON ITS HEAD (1:00 – 1:50PM)
Huggies believes deeply in the Power of Hugs. That's why every Huggies diaper and wipe is inspired by parents' hugs. For nearly 40 years, Huggies has been helping parents provide love, care and reassurance to help babies thrive. No Baby Unhugged is Huggies promise to ensure babies get the care they need to thrive – from innovative everyday products, growing hospital hugger programs and specially-designed products for the tiniest of babies, to diapers and wipes donations. Throughout 2016 Huggies responded to President Obama's call with incremental diaper donations and partnerships to expand upon its long-standing commitment and leadership in the fight against diaper need – including first-of-a-kind event marketing programs. HUGGIES® teamed up with the Miami Dolphins, Detroit Lions, San Francisco 49ers, Publix, Safeway, Meijer, Nicole Ryan (Sirius Hits XM 1) and Chanel Smith to leverage the power of the NFL to galvanize local communities around the issue of #diaperneed.
Amie Wentz, Premium Brand Manager- Kimberly Clark
Craig Martin, Manager, Partnership Sales- San Francisco 49ers
IV. MEMBER ROUNDTABLE DISCUSSION (2:00 – 2:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics while learning from your peers. In this session, we will open up the discussion to talk about issues that ANA Sponsorship & Event Marketing Committee members are facing and build upon those topics to explore in future meetings.
Russ Findlay, Head of Marketing – Hiscox USA and ANA Sponsorship & Event Marketing Committee Chair