Sponsorship & Event Marketing

NETWORKING BREAKFAST (8:30 – 9:30)

INTRODUCTIONS (9:30 – 9:45)


I. HOW COCA-COLA & SOUTHWEST LEVERAGED THEIR PARTNERSHIP WITH SEAWORLD PARKS & ENTERTAINMENT TO ENHANCE CONSUMER EXPERIENCES (9:45-10:45AM)
In this session, The Coca-Cola Company & Southwest Airlines will share how their respective sponsorships of SeaWorld Parks & Entertainment produced integrated consumer experiences through unique activation and CSR touchpoints.

Speakers:
Barbara Emener Karasek, Vice President, Strategic Alliances – SeaWorld Parks & Entertainment
Stefanie Miller, Group Vice President – The Coca-Cola Company
Patty Herbeck, Manager, National Strategic Partnerships – Southwest Airlines


II. LIFESOUTH TARGETS MILLENNIALS THROUGH EVENT MARKETING  (11:00AM-12:00PM)
LifeSouth, a regional community blood bank, along with their non-profit foundation Five Points of Life, hit the bull's eye for building lifelong future advocates of their organ donation program. By focusing on the science and social responsibility of donation, the foundation developed a way to collaborate with schools to create the "donation generation", through family focused events celebrating wellness & donation. Brite Whitaker, Foundation Director – Five Points of Life & Kim Mitrook, Director Corporate Marketing – LifeSouth will share best practices on reaching millenials through event marketing.

Speakers:
Brite Whitaker, Foundation Director – Five Points of Life
Kim Mitrook, Director Corporate Marketing – LifeSouth

LUNCH (12:00-1:00PM)
During the lunch hour we will have a special visit from one of SeaWorld's animal ambassadors and each attendee will have an opportunity to take home a souvenir photo.

III. TRANSITIONS OPTICAL LEVERAGES CONSUMER PASSION POINTS THROUGH EVENTS (1:00-2:00PM)
In this session, Transitions Optical will present best practices they have instituted in sponsorship and event marketing to increase brand engagement with their consumers. Transitions Optical will explain how they used insights to determine consumer passion points and built experiential marketing initiatives to reach consumers who felt the brand was "not" for them.

Speaker:
Sherianne James, Director North American Marketing - Transitions Optical


IV. ANA MEMBER ROUNDTABLE DISCUSSION (2:00-2:30PM)
ANA member roundtable discussions are great ways to share experiences and perspectives on specific topics, while learning from your peers from other companies. In this session, ANA Sponsorship & Event Marketing Committee Members will discuss: ROI measurement tools, and developing integrated partnerships.

Facilitators:
Gerald Johnson, Chief Marketing & Diversity Officer – American Heart Association and ANA Sponsorship & Event Marketing Committee Co-Chair
Brian Maynard, Director, Marketing – Whirlpool Corporation and ANA Sponsorship & Event Marketing Committee Co-Chair


POST MEETING ACTIVITIES (2:30-6:30)

• Behind the scenes tour of SeaWorld Orlando and free time in the park (2:30-4:30)
• Sunset cocktails at the Sandbar overlooking the waterfront at SeaWorld Orlando (4:30-6:30)
• ANA Sponsorship & Event marketing committee members in attendance will receive a SeaWorld Parks & Entertainment gift bag.

Directions
For directions to SeaWorld Orlando, visit http://seaworldparks.com/en/seaworld-orlando/Park-Info/Directions. When you arrive at the toll booth entering the parking lot, please alert the toll booth attendant you are here for a meeting at Ports of Call. They will provide you a parking pass and direct you to parking.

Hotel Information
Guests attending the ANA event are encouraged to stay at one of SeaWorld Orlando's preferred hotels. Please follow the special booking instructions for a few of our locations below. Rates are subject to availability.

Special Ticket Offers / Packages
We will provide special ticket and packaging for any ANA Sponsorship & Event Marketing Committee members that would like to come early and/or bring their families to enjoy SeaWorld Orlando and/or Aquatica during their stay. Please reach out directly to:

Tamika Hillman | Corporate Partnerships SeaWorld Parks & Entertainment
P: 407.226.5056 (direct) E: tamika.hillman@seaworld.com