Sponsorship & Event Marketing
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Meeting notes are available to current, logged in Members only.
I. PERKINELMER: CAUSE MARKETING & SPONSORSHIPS (9:45-10:45)
Jon Lese, Global Events Leader - PerkinElmer, Inc.
II. TAKE A BREAK FROM ROI (11:00-12:00pm)
Sponsorship and event measurement has become an increasingly critical component within the business community. For several various reasons, and certainly including the current world financial climate, understanding and demonstrating effective marketing spending is a must for any brand. Sponsorium invites you to relax and take a break from ROI. In this session, Sponsorium will show you how to realize even better returns by measuring the intangibles within sponsorship and applying them to your own partnerships.
ING, a longtime Sponsorium client and very active worldwide sponsor, will share their insights as they have navigated the formerly un-measurable waters associated with their sponsorship marketing. Additionally, they will highlight how they have continued to succeed amidst shrinking budgets by ensuring their spending is 100% justified in every case, and streamlining the overall processes associated with sponsorship.
Paul Pednault - Founder and President, Sponsorium International
Seth Leeds - Senior Director, Sponsorium International
JW Cannon - Sponsorship Manager, Financial Services Brand Marketing - ING US
III. SOCIAL GAMING WITH THE NEW YORK JETS (12:30-1:15)
Jessica Ciccone, Director of Corporate Communications for the New York Jets will discuss how the franchise partnered with the gaming company, Arkadium to launch Ultimate Fan, a social game that bills itself as the "first revenue-generating Facebook application to be backed by an NFL team."
Jessica Ciccone, Director of Corporate Communications - The New York Jets
IV. LEVERAGING NBA & WNBA PARTNERSHIPS TO ELEVATE A BRAND (1:15-2:00)
How does a category leader solidify its market position through the use of sponsorships? By creating unique and news-worthy platforms that allow for a higher level of partnership with a property. Wendy Metcalf from LifeLock, the leading Identity Theft Protection Service, will discuss her company's highly visible NBA and WNBA sponsorships and discuss the strategies, activation and success of each.
Wendy Metcalf, Director of Partnership Marketing - Lifelock, Inc.